Being local is a powerful thing. If you’re not utilizing online search for your business, you’re probably painfully unaware of just how many people are out there looking for you. Social Media Today says that 97 percent of search engine users have searched online to find a local business. So, if you aren’t ranking in…
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Local Service Ads, Google Guaranteed, Google Screened—what the heck are all of these? And how can you utilize them for your small business? We’ll go over the difference between these programs, how they work together, and why they might be the perfect fit for your business. Hang tight. Why Might Local Service Ads Benefit You?…
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When Search Engine Optimization first became a recognizable industry, Google was pushing out search engine and browser changes a few times a year. Fast forward 20 years, and algorithm changes and tweaks are happening every couple of months. This requires any SEO to stay ready to implement and tweak strategies that help their clients gain…
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Local search engine optimization (local SEO) is simultaneously one of the most important and one of the most confusing things a business can do to market itself. If you’re a local business, catering to local customers, you need to show up when someone wants to know more about offerings in their area. If you don’t,…
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As 2016 comes to its end, it is important to take the time to check in on your local SEO! Here are some simple tips to conduct a yearly local SEO review for your business, from our Local SEO expert, Andrew Feldewerth. Put Your Business NAP on the Nice List Remember that Santa’s watching! To…
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Are you a local business that depends on local customers to drive revenue? If so, what I’m about to tell you can mean the difference between growing faster than you’d ever planned – and becoming stagnant while falling behind your competition. Simply put, local businesses have to create an online presence that allows them to…
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A “Go Local” movement has started trending lately. You’ve probably seen information regarding eating locally-farmed food, shopping at locally-owned retailers, and supporting small businesses. The initiative’s marketing strategies include authentic people, eating delicious food, or participating in fun, outdoorsy things. Books have been written on the subject, corporations have implemented giving-back programs in their communities,…
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There are a lot of platforms out there, with Google+ being one of the many. Due to a variety of factors, not a lot of people are actually utilizing Google+ the way it was intended. However, failing to have a Google+ local page and updating it frequently can ultimately minimize your search engine optimization efforts. Your…
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Google made a new update to the way your Google+ Local profile displays pictures. This new much-needed feature helps people understand more about your business. Just like the old saying, “A picture is worth a thousand words.” With this new feature, people can learn even more about your business before ever visiting your store or…
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How do you search for local businesses? Do you use the browser on your phone, or do use a maps app (i.e. Google or Apple Maps)? More and more people are using the maps on their smartphone to search for local businesses that are close to them. If they are searching for your business, will…
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