TikTok continues to grow in popularity at an astounding rate. Since the last time we posted a blog about TikTok for business (about a year ago), the number of active […]
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We get it. Right when you feel like you’ve gotten the hang of one social media feature or platform (we’re looking at you, TikTok), another one is rolled out. And […]
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Recently, Facebook has faced increased scrutiny for perceived intrusions into online privacy, which has caused advertisers and their platforms to reassess and readdress in an increasingly sensitive cultural milieu. In […]
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Think about your attention span for a second. What would you say its length is on any given day? If we’re honest, probably not long at all. In fact, research […]
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Even if you’ve dabbled in Facebook ads, or you’re a pro with Google ads, LinkedIn is a different beast—but a beast you need to tame. LinkedIn has 630 million users, […]
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Online advertising is big. How big? It’s estimated that over the next two years, more money will be spent on digital advertising than television advertising – for the first time […]
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Behavioral retargeting, which is a version of “retargeting” or “remarketing,” is an online advertising method that allows you to target individuals based on the websites they visit (this tactic is […]
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We’ve talked before about content marketing myths – those rumors you always hear about content marketing that aren’t necessarily true. Well, the same thing happens with Google AdWords! People think […]
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You remember the Foursquare craze from a few years back? Well, people may very well make it a habit to check in at businesses again in the near future as […]
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When it comes to any business, seeing a return on investment (ROI) for your marketing and advertising efforts is essential. Although many digital agencies will firmly recommend that you abandon […]
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Lately, we have been doing a lot of Facebook ads for our clients ranging from real estate agents to law firms. Why? Because these ads are not only incredibly […]
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