Online Advertising

Advertising on TikTok: Is TikTok for Business Right for Me?

  TikTok continues to grow in popularity at an astounding rate. Since the last time we posted a blog about TikTok for business (about a year ago), the number of active users has increased by 400 million to 1.2 billion monthly active users! This time, we’re discussing if your business should be advertising on TikTok,…
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How to Leverage Social Media Stories for Business Marketing

We get it. Right when you feel like you’ve gotten the hang of one social media feature or platform (we’re looking at you, TikTok), another one is rolled out. And you’re starting back at square one. Don’t get discouraged or give up. We’re here to help you stay current on the latest social media trends…
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Meta Is Switching Up Facebook Ads Targeting. Here’s What You Need to Know for 2022.

Recently, Facebook has faced increased scrutiny for perceived intrusions into online privacy, which has caused advertisers and their platforms to reassess and readdress in an increasingly sensitive cultural milieu. In fact, in January of this year, Meta switched up its Facebook ads targeting. What does that mean for digital advertising? Read on for more info. …
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What Makes for Eye-Catching Advertising Graphics

Think about your attention span for a second. What would you say its length is on any given day? If we’re honest, probably not long at all. In fact, research has indicated that our attention spans are actually getting shorter. And attention spans apply to (and affect) how we market digitally. For reference, on average,…
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Getting Started with LinkedIn Ads

Even if you’ve dabbled in Facebook ads, or you’re a pro with Google ads, LinkedIn is a different beast—but a beast you need to tame.  LinkedIn has 630 million users, and 63 million of those are in decision-making positions in their industries. It could be an extremely powerful platform to not only meet millions of…
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Digital Marketing Resolutions: Online Advertising in 2018

Online advertising is big. How big? It’s estimated that over the next two years, more money will be spent on digital advertising than television advertising – for the first time in history. When it comes down to it, marketing is all about getting your brand in front of people where the people are. It just…
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What is Behavioral Retargeting?

Behavioral retargeting, which is a version of “retargeting” or “remarketing,” is an online advertising method that allows you to target individuals based on the websites they visit (this tactic is not to be confused with display advertising, which broadly targets based on everything from gender and age to location). We’re essentially taking a person’s browsing…
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Google AdWords Myths: BUSTED!

We’ve talked before about content marketing myths – those rumors you always hear about content marketing that aren’t necessarily true. Well, the same thing happens with Google AdWords! People think they know a lot about it, but when it comes down to brass tacks, they may be believing myths instead of the truth. Today, I’m…
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Pinpoint: Foursquare’s Consumer Location Targeting Platform

You remember the Foursquare craze from a few years back? Well, people may very well make it a habit to check in at businesses again in the near future as a result of Pinpoint, Foursquare’s new consumer location targeting platform. This new platform allows the advertiser to target consumers based on their location data. Yes,…
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