The advent of HTTP/3 proves the web is constantly evolving. As technology advances, there’s a need for internet infrastructure to adapt to consumer demands. HTTP plays a significant […]
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You’re missing out on opportunities if you don’t have a Google Business Profile (GBP). Pew Research notes that ninety-one percent of adults obtain business information through search engines. Formerly called […]
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For a long time now, internet users have struggled with language and geographical barriers when using search engines. That explains why Google constantly upgrades its algorithms to improve […]
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In the spirit of connecting users with local businesses, Google recently introduced a new way to boost search rankings. The new section, “Add in-store products,” allows sellers to list commodities […]
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We get it. Sometimes, looking at Google Analytics feels like looking at an entirely different language. The good news is that we are here to help you make sense of […]
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We’re sure that by now you’ve heard that Google Analytics is changing to Google Analytics 4 (GA4). Does this news make you feel a bit uneasy? That’s okay! We know […]
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Another one bites the dust (but that’s just kind of the way it goes with Google). Google is sunsetting Universal Analytics in favor of Google Analytics 4 (GA4). The change […]
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Maybe you have a pretty new website you paid a lot of money for and/or spent a lot of time on. Maybe you’ve updated your old site to a chic, […]
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We’re all pretty familiar with links and linking (not to be confused with the iconic Zelda character) in online content—but what about backlinking? At this moment, you might be wondering, […]
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Most of us have come upon a site or page that just won’t load or loads super slow. What do you typically do when this happens? Wait patiently for the […]
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When an SEO talks about ‘optimized content’, what does that even mean? If you’re not familiar with the terminology, it can be hard to fully understand what they’re referring to. […]
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Oftentimes, we mistakenly equate successes in inbound marketing solely with increases in website traffic. But this leaves out key considerations we’d be remiss to ignore. Here are four core metrics […]
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