It looks like Google is a firm believer in the “New Year, New Me” mantra. Google ended 2021 strong, releasing updates for several of its services that will change how […]
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If you didn’t know, now you do: video content is becoming an increasingly larger set of content marketing (the popularity of TikTok and YouTube offer ready-made reminders of this). Video […]
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SEO is many things in one: content, optimization, analytics, development—the list goes on. One such core component of SEO is user experience or UX. UX has been around for a […]
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Those looking to maximize their reach online often turn to social media to drum up engagement for their brand, products, or services—and some invest in SEO to help boost organic […]
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When you’re looking to go with an outside firm or freelancer to handle your SEO, there are things you have to consider in order to—basically—vet that company or person. Just […]
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Many of the online tools and apps we use to make our lives easier are provided by Google. When we need to find the answer to a question, we instinctively […]
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For time-strapped business owners, SEO can be one too many things on their plate. After all, owners are having to don many hats on a day-to-day basis—and SEO specialist probably […]
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We know web optimization is important, and not just because Google says so—albeit that does hold a lot of sway. Optimizing your website not only lands your pages in Google’s […]
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Last November, Google gave first notice concerning a page experience algorithm update that would begin to affect ranking systems. This past August, the rollout was slated to complete—at least for […]
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SEO is a term thrown around in certain spheres, but it is a discipline both all on its own and a bridge between many. In effect, the industry (yes, industry) […]
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You might have heard of Core Web Vitals (CWV) before—or this term might be news to you. It’s a relatively new set of metrics used by Google to assist with […]
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MUM’s the word—and now the next algorithm Google has in store. MUM, or Multitask Unified Model, is Google’s successor to BERT, which stands for Bidirectional Encoder Representations from Transformers. When […]
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