TL;DR: SEO is a long game, and negative trends in search visibility are hard to recover from.  Some business owners want to stop and start SEO. They want to make […]

As search engines continue to develop, techniques that used to work may not be as effective anymore. If you don’t use Google’s Local Algorithm with your SEO every day, you […]

Most people know that keywords play a pretty big role in the search engine results for their business, but keywords are capable of a lot more than just that. They […]

The changes that are likely coming down the pipeline for Google are going to be some of the most significant changes in recent years. As marketing becomes an even more […]

If you run a local business with a physical location, local SEO strategy should be starred, highlighted, and underlined on your list of priorities. If you run a local business […]

Here at Uptick, we like to say that Google’s product is trust. You’ll find that most people put a remarkable amount of trust into what they find in Google’s search […]

Search engine optimization is a loaded term, made up of a plethora of different actions you can take to help your website rank higher in organic search. With all the […]

  We all know that ranking well with search engines is imperative for business success in today’s age, but search engines don’t detail the secret sauce for higher ranking. It’s […]

Your Audience and Your Website Audience, audience, audience. 2019’s best-ranking websites will be the ones who are audience-centric and focused on ranking for the right and best terms. What are […]

Moz’s Local Search Ranking Factors have given SEO’s and Search Marketers alike a new perspective on what really matters. Optimization is only beneficial when you’re optimizing for the right things […]