In May 2021, Google will be rolling out an update known as Core Web Vitals. Even in Google’s context, it’s a biggie—and will need to be paid attention to. Here’s […]

Everyone knows that marketing is disruptive—it’s meant to be. It’s designed to pull you away from whatever you’re doing, and distract you with a solution to your problems. It’s powerful, […]

If you’ve been on social media in the last decade, you’re all too familiar with hashtags. The tricky part? They’re used differently across every social platform. By now you’re probably […]

  Search engines, like Google, Bing, Yahoo, etc. exist to discover, understand, and organize the internet’s content. Their main goal is to offer the most relevant results to searchers for […]

TL;DR: SEO is a long game, and negative trends in search visibility are hard to recover from.  Some business owners want to stop and start SEO. They want to make […]

As search engines continue to develop, techniques that used to work may not be as effective anymore. If you don’t use Google’s Local Algorithm with your SEO every day, you […]

Most people know that keywords play a pretty big role in the search engine results for their business, but keywords are capable of a lot more than just that. They […]

The changes that are likely coming down the pipeline for Google are going to be some of the most significant changes in recent years. As marketing becomes an even more […]

If you run a local business with a physical location, local SEO strategy should be starred, highlighted, and underlined on your list of priorities. If you run a local business […]

Here at Uptick, we like to say that Google’s product is trust. You’ll find that most people put a remarkable amount of trust into what they find in Google’s search […]