Hey, do you want a shiny blue badge or tick next to your Facebook or Instagram profile? Of course you do––and now, Facebook has provided a guided form so that […]

If you’re in marketing, then you already know—change is the only constant. The same goes for social media. There are always new demographics, new trends, algorithm updates, and more. That […]

It may or may not come as a surprise to you that Instagram gets a lot of engagement. In fact, Instagram gets an average of 1.60% engagement compared to Facebook’s […]

Video is one of the most powerful forms of content on social media, and its power is only growing. People multitask a lot today, which means they skim a lot—waiting […]

Avoiding social media really isn’t much of an option anymore, and that means lazy content and haphazard posting simply won’t cut it. Just like with literally anything—business, personal goals, sports—you […]

Instagram announced this past April that users in Canada would begin testing a new feature—one that hides the number of likes your posts receive. This isn’t breaking news—most of us […]

Pinterest tends to be viewed a bit differently than its social media counterparts, which leads many businesses to avoid the platform altogether. However, the companies that choose to dismiss Pinterest […]

Instagram used to be a pretty straightforward social media platform—you saw pictures in reverse chronological order and liked them as you saw fit. With each new year though, more changes […]