Content marketing, as you know, is king, surpassing many other marketing strategies by a long shot. And that’s why you probably spend many hours curating and refining what seems like […]

Facebook Business Manager—What Is It? You can probably guess by the name alone that Facebook Business Manager is a tool for businesses’ social platforms, specifically Facebook and Instagram (Facebook owns […]

Every social media platform out there demands something different from you—sometimes it can be hard to tell what each one is asking for at a given time. Just like Instagram, […]

If you’re B2B, it’s about time you sorted out your LinkedIn lead generation strategy. 45% of B2B marketers have already won customers through LinkedIn—and the platform generates nearly 300% more […]

Hey, do you want a shiny blue badge or tick next to your Facebook or Instagram profile? Of course you do––and now, Facebook has provided a guided form so that […]

If you’re in marketing, then you already know—change is the only constant. The same goes for social media. There are always new demographics, new trends, algorithm updates, and more. That […]

It may or may not come as a surprise to you that Instagram gets a lot of engagement. In fact, Instagram gets an average of 1.60% engagement compared to Facebook’s […]

Video is one of the most powerful forms of content on social media, and its power is only growing. People multitask a lot today, which means they skim a lot—waiting […]

Avoiding social media really isn’t much of an option anymore, and that means lazy content and haphazard posting simply won’t cut it. Just like with literally anything—business, personal goals, sports—you […]

Instagram announced this past April that users in Canada would begin testing a new feature—one that hides the number of likes your posts receive. This isn’t breaking news—most of us […]