SEO and content marketing go hand-in-hand when it comes to getting found online. While they are two different things that have separate functions, they work together to rank your business higher and higher organically through Google search.
Content marketing is defined by the Content Marketing Institute as ‘creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.’
Content marketing tends to have a more holistic nature in general, as it allows for you to provide solid content to your users, while simultaneously adding value to your site through long-form text; search engines like this, as it’s product that they can provide their users.
Further, content on your site lends the prospective customers that visit with educational material so that they gain trust in you and your product. Adding content into your marketing arsenal gets your message and information in front of your audience in a way that they’d like to receive it: without being salesy and disrupting their Internet experience.
It has been said that Google is your business’s home page, as “Googling” something is second nature for many people when they need information on anything at all. And, showing up on that first page is crucial, since only 10% of people advance to page two of search results. That’s where SEO comes in. Optimizing your website these days means much more than utilizing keywords. Now, long-form content and blogging is added to the mix of a myriad of powerful practices to keep brand top-of-mind.
Yes, there are many ways to get your brand out there and in front of your audience – like Pay-Per-Click or social media advertising – and those are helpful for sure, but nothing replaces a long-term SEO strategy.
How Content Marketing and SEO Work Together
While content marketing and SEO are both powerful tools in the digital world, it’s when you combine the two that the real magic happens.
The integration of content marketing and a solid SEO strategy results in higher (or even the highest) rankings. In fact, your content marketing campaigns can fail without proper optimization to help them rank in the first place. Social media boosting is a way to promote your content, and there is value there, but nothing will replace a top ranking search result that shows up when a customer is specifically wanting your product or service. That’s where the magic is.
One example of a perfect integration of this is by way of keyword research. If you research what people are searching for in your industry, choose those terms which you can organically rank for, and then sprinkle those words and their synonyms into content like blogs, then you’re likely to see results. More than just keywords in general, you can use the research to discover pain points, questions, and other things that your target audience is saying or concerned with. Then, you can create blogs and other content that directly address the issues. This provides your customer with the utmost care and attention that they deserve, all while this depth of optimization zooms your site’s pages to the top of the list.
When your website becomes trusted and has good domain authority, your pages will likely rank well on Google search. This happens with the presence of optimized long-form text, blogs, and other fresh content on your site that label you as a thought leader in the eyes of Google.
Need Help with Content and Optimization? Uptick Can Help!
Uptick Marketing specializes in Search Engine Optimization, content marketing, and so much more. Need your brand to rank high and cater to your audience? Contact us today for more information.