Did you know that 91% of consumers check their email at least once a day? That’s a lot of people that you could be reaching with your brand message.
During our most recent Facebook Live stream, I talked to some of my smart and talented coworkers about email marketing. Along with our viewers, I learned some valuable tips. Check it out!
What Is Email Marketing?
So, let’s start with the basics. Email newsletters are a great way to stay in touch with your customers and keep them updated. They are also a good tool for reaching out to potential new customers.
How Do I Reach Customers?
There are multiple ways to get email addresses for your newsletter list. Start the old-fashioned way — just ask for ‘em! At networking, promotional, or community events, when you meet people that seem interested in what you do, share your business card with them and ask for their contact information in return. You can also ask people to subscribe to your newsletter via links on your social media platforms or by using a call-to-action button on your website.
To reach prospective customers, you can also invest in email lists. Email lists are available through sites like ZoomInfo and KiteDesk.
Your subject line is the first part of your email that the consumer sees! This is your chance to capture their attention and get them to open and read your email. Create a sense of urgency using phrases like “Today Only” or “Act Within 24 Hours.” But remember — don’t capitalize every letter! You don’t want to scream at your customers. An exclamation point or two will do the job.
You should also personalize your emails, because personalized emails have a 29% higher unique open rate. Insert your consumers’ names. Create content that is conversational and not default. Remember that you are talking to humans and not computers.
How Often Should I Email Subscribers?
We suggest once a month. This way, you can keep people engaged and informed without becoming annoying. Any time you have an event or promotion, you can send another email to let people know! For example, when we have Uptick Marketing Lunch and Learns, we’ll send out an email with details, like when, where, and how to register.
What Should I Put in My Newsletter?
Think about the content you would want to read. Information about upcoming events and sales, client news, and industry news are all relevant content that your audience will find interesting. Videos and pictures help add to the aesthetic, as well as switch up your content feed. Your company blog will lead consumers directly to your site, and links to your platforms like Facebook and Twitter will lead them straight to your social sites.
To keep your emails from merely being read and deleted, add a call-to-action button. Encourage readers to “request a free quote” or “read more.” Again, you can lead consumers directly to a particular landing page. You can get a better feel for how well your email advertising is performing. And you can increase traffic to your site.
Make Sure Your Newsletter Is Mobile-Friendly
About 53% of emails are opened on a mobile device. No matter how great your newsletter content may be, if I can’t open your email on my smartphone, chances are I will never read it. Statistics show that if an email does not display correctly, 71% of users will immediately delete it. That means an overwhelming amount of users are NEVER even going to SEE your content (the content you worked so hard on!). So, what can you do? Format your emails to be mobile-friendly!
Remember that most of us are using one thumb and no more to scroll through our emails. Tiny fonts and pictures that won’t load are no good.
Uptick Marketing Has Email Expertise!
Interested in improving your email marketing process? From making your emails more engaging and personal to making them mobile-friendly, we can help! Talk to one of our Uptick Marketing consultants today!