You may be leaving one of the most valuable tools in your marketing strategy toolbox unused: your employees. Yes, the people who know your business the best and know just how awesome you are at what you do also happen to be the most qualified advocates to help send that message to the world.
First, you’ll want to make sure your employees are comfortable utilizing their personal social media pages in this way and that they want to feature on your company’s staff page. Once you’ve determined those who are, you’re ready to get started!
Why Is It Important to Employ Staff in Your Marketing Strategy?
Your staff can see your product or business both from the consumer and employee perspective. They can explain how and why your product is the best because they know it inside and out. They’re the trusted experts to bridge the gap between you and potential customers.
You want to show your audience that your employees believe in the business they work for—by recommending it to their friends and family or by using the products themselves. This helps foster trust before a potential customer even buys your products or calls you for a consultation. There’s a human element for them to connect with, not just a company trying to sell them something.
How to Employ Staff in Your Marketing Strategy
There are a couple of ways to implement your staff into your marketing strategy. You can feature them on your social media pages with an introduction to humanize your company. A few ways to do this are through a post explaining how or when they use your product or service, their favorite feature(s), or even what they like about working for your business. Get creative with how you do this—by sharing a post they make on their page or directly quoting them on your page with an image.
Another way you can utilize staff is by letting your brand followers get to know the driving force behind your company by showing your employees doing everyday life tasks, reaching goals, or celebrating life events. Show your audience that you care about your employees and what they have in their lives outside of work.
If you don’t already have a blog on your website, it’s not too late to get started. The last (but certainly not least) way to begin branding your staff is to have them write your blogs. Once the blog is published online, they can even share the link to it on their personal pages. This is an excellent means for all of their online friends to learn why they’re passionate about what they do or why your product is superior to the competition.
One final easy way to have your employees represent your brand is swag. Everyone loves free stuff. Pens, hats, koozies, coffee mugs, t-shirts, and more! The list goes on and on. Just make sure the items are good quality, and you’ll have a walking advertisement.
If you’re interested in more ideas on how you can brand your staff, contact our team today!