Want more business? Of course you do!
Here are some tips to help you grow your business’s bottom line throughout 2015 by using the power of the Internet.
Note this article is primarily focused on growing a business-to-business (B2B) organization.
#1: Be on the Radar. Get on Maps.
Typically, people prefer to do business with local organizations? Why? Because they can have a face-to-face conversation with you if needed.
However, if you are not showing up online when people search for a local business with your products or services, then you are automatically missing out on sales.
Through intentional local optimization (taking control of how your business appears in online directories) and search engine optimization tailored to your service area, you can increase your likelihood of showing up. The result? More sales.
#2: Use Social Media Correctly.
Just because you have a business does not mean that you should be on every social media platform. (In fact, we have an article that explores How to Create a Social Media Content Strategy that can help with determining what to post and where).
However, one of the best things about social media (especially LinkedIn for B2B businesses) is the ability to reach out to your local target audience.
For example, sending a personal message on LinkedIn inviting a key player in the local area to coffee can go a long way in growing your business. Networking is easy with the power of the Internet – simply use that easy connection to get a face-to-face meeting in order to start building the real relationship. From relationships come sales.
#3: Utilize Content to Build Trust.
Are you creating educational, informative, and helpful content (blogs, articles, news releases, etc.) that provides meaningful and useful information for your target audience? If not, you’re missing a huge opportunity.
Inbound marketing is important for building trust and establishing credibility for yourself and your business. When you provide free, helpful information, you are more likely to obtain referrals, and referrals lead to sales.
Remember, your website is the hub of everything you do online. The goal is to drive people back to your website and from there to turn “visitors” into “customers.”
If you need help creating a tailored digital marketing strategy for 2015, Uptick Marketing is here to help! Contact us today for a free consultation!
More About Uptick:
Uptick is a Birmingham Marketing Agency working with clients throughout the United States to improve their online presence.