At Uptick, we believe that you must identify the problem before you can find its solution. Small to medium businesses face a myriad of obstacles when it comes to marketing, but it can be hard to narrow down exactly why your marketing efforts are failing. That’s where we come in!
If you’re interested in working with a digital marketing agency in Birmingham, read on to find out about the priceless information we’ll be sharing at the Lunch and Learn on Wednesday, April 20, and then make plans to join us!
Learn more about our April Lunch and Learn and RSVP here.
In the meantime, let’s take a look at what we’ll discuss at the Lunch and Learn: three possible reasons your marketing strategy isn’t working.
#1: It’s Disruptive and Untrackable
The thing about most traditional marketing is that it interrupts people from whatever they are doing in the moment. They’re not actively searching for information about businesses in your industry; they’re trying to drop their kids off at school, for crying out loud. And they don’t have time to read your billboard because they were supposed to be at work ten minutes ago.
Today’s consumers do not want to be interrupted; they want to search for your products and services when they are ready to do so.
Additionally, traditional marketing is nearly impossible to track. How many people saw your ad in the newspaper last month? And how many of those people actually called or came by your business because of that ad? You probably have no idea because there’s no way to accurately measure the ROI of traditional marketing.
So how can you justify spending thousands of dollars every month for a billboard when you have no idea if anyone is even reading it?
You can’t… or you shouldn’t, anyway.
#2: It’s Too Expensive
A 30-second TV ad can cost anywhere from $4,500 – $20,000+. A 60-second radio ad will run you $200 – $1,000. Direct mail, billboards, and magazine ads all typically end up costing you thousands of dollars, too.
These methods may work well for businesses with a large marketing budget, but most small to medium businesses just don’t have that kind of money, which makes it nearly impossible for them to compete with the big guys.
#3: It’s Difficult to Do In-House
Many small businesses try to hire someone to handle all of their marketing. It doesn’t usually take long for them to realize this isn’t going to work. They need someone who is an amazing website designer and an excellent writer, and who also possesses all of the other online and offline skills needed to do the job well.
Unfortunately, this person does not exist.
Online marketing alone involves website design, search engine optimization, pay-per-click, social media, blog writing, email marketing, review tracking, and much more. This doesn’t even account for traditional marketing methods.
Hiring a full in-house marketing staff is just too pricey for most small and medium businesses. An experienced social media manager or social media specialist will cost $35,000 to $90,000+ annually. You’ll need at least four people for your marketing team, so once you do the math, you’re spending a minimum of $140,000 per year in salary alone.
So you can probably see why most businesses either outsource their online marketing or they hire a marketing manager to work directly with a digital marketing agency like Uptick. We’re a digital marketing agency in Birmingham with a team of skilled writers, editors, designers, and social media specialists, all ready to help your business thrive!
Ready to Talk to a Digital Marketing Agency in Birmingham?
Even if you can’t make it to our Lunch and Learn on April 20, our team at Uptick is ready to talk to you anytime!
Contact us today for more information on how we can use digital marketing to help your business grow.