The other day, our plumber was at our house (for the 8th time this year!) and he noticed that our shower needed cleaning. (In our defense, whose shower doesn’t?)
He said, “You know, I have a product that works amazingly well. All you have to do is spray it all over your shower, walk away, and come back and rinse and it’s sparkling white.”
I trust this person a lot, so instead of doing what I normally do – double-check everything with a quick Google search – I went out a couple of weeks later and purchased the product.
I went to my local Walmart and sure enough, there it is – KABOOM! I mean, it’s a purple bottle that pretty much stands out from the rest, so it was relatively easy to find.
I go home and spray this miracle product all over my shower – I was even smart enough to open the bathroom window beforehand because I know how household cleaners can be in enclosed spaces.
Well, if you do a quick search for KABOOM reviews – specifically, Amazon reviews – you will quickly find many people complaining about the horrible, toxic smell that overwhelms you even after you let the chemical settle. We’re talking a full-on gas chamber effect. You’ll also find a plethora of one-star reviews.
Let’s just say that we found out the hard way that KABOOM has not only got to be horrible for your health, but can leave you feeling dizzy, nauseated, and with a headache hours after encountering this beast.
Furthermore, the product did not work with a simple “spray, wait, and rinse.” Not even close.
What, exactly, does this have to do with marketing? Everything.
Lesson #1: Your Product Matters
Believe me, I have learned my lesson and never again will I buy a household product without doing a search on Google first for reviews.
I have had this same experience with restaurants, coffee shops, etc. However, apparently we – as humans – have to learn these lessons over and over again. I will always remember how horrible KABOOM was and will highly recommend people not to use that product. In fact, this blog in and of itself is an example of that.
Therefore, when it comes to marketing your product does matter. You can spend a fortune on marketing, but unless what you are offering backs it up your business success will be limited.
Lesson #2: Google Search Matters
As indicated above – and like most people – I will not purchase another household cleaner for this purpose (or any other) without first reading reviews. Therefore, how you appear on search engines and what comes up about your product or service matters – more and more people are turning to search engines to find out answers about the quality of what they are buying before marketing the purchase. In today’s economy, that is even more true.
Lesson #3: Word of Mouth Still Matters
Finally, this story shows me just how much word of mouth still matters. In fact, word of mouth is ten times more effective than any marketing effort.
It’s simple: people more likely to buy something or visit your business because someone they trust recommended it to them. Therefore, your online strategy should include rallying your supporters behind you and encouraging as well as rewarding referrals.
Word of mouth matters – the goal is replicating that referral service as much as possible online and using marketing in conjunction with your existing word of mouth success.
At the end of the day, I personally do not recommend KABOOM, but I appreciate the experience due to the story it allowed me to tell and the ability to tie it into marketing. Remember: your product, search results, and word of mouth matters when it comes to a successful business.
Learn more about driving traffic, generating leads, and increasing sales. Contact Uptick Marketing today!