Welcome to 2018, where social media reigns supreme. More than likely, you use at least one of the major channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. These are some of the biggest frontrunners, but plenty more are looking to take the title. Each platform presents its own set of benefits for businesses looking to market themselves, but in order take advantage of those benefits, we need to understand the numbers behind social. Keep reading for a closer look.
First and foremost, social media is essential for a successful business. Even if you aren’t currently advertising, you need to be on there. Over 88% of companies are using social media, and 81% of the U.S. population claims to own at least one social media profile.
Unsurprisingly, millennials are a major factor in terms of social media users. 83% of millennials are on Facebook, while 81% report that they check Twitter at least once a day.
We know that almost everybody is using some form of social media, but how, exactly, are they using it? Mobile devices take a big piece of the pie, with 70% of time on social media performed on mobile. There are also pretty interesting numbers in regards to which platforms are being used the most. Facebook is still leading the way with over 2 billion active users, and 2.5 billion individuals use various messaging apps to communicate with their loved ones. Snapchat sees about 178 million daily users, and Instagram stories are used by around 200 million people each month.
These statistics alone should be enough for a company to realize the importance of advertising on social media, but there are even more numbers to seal the deal.
First and foremost, Facebook is still king, with 93% of social media advertisers using it. Facebook also gets a boost due to the fact that a quarter of users who click on an ad end up making a purchase. Be careful, though — your ad image means a lot. Reports show that the picture used in an ad accounts for 75 – 90% of the ad’s performance. Throughout all of social media, 49% of users between the ages of 18 and 29 have purchased an item they saw advertised through these channels.
Uptick – Your Social Media Experts
It’s clear that social media is a serious marketing super power, and it’s not going anywhere anytime soon. However, knowing that you need to advertise on social media is only half the battle. A strategic plan is needed for true success in the field, and Uptick has plenty of experience using social media to improve a brand’s bottom line! Contact us today for more information.