online behavioral retargeting

WHAT IS BEHAVIORAL ADVERTISING? 

Behavioral advertising allows you to target potential customers by leveraging their online behaviors. Put your ads in front of your target market by focusing on their demographics (age, gender, income, location) – and then narrow your focus by including behavioral characteristics.

What types of websites do they visit online? Are they in the market for your product or service? Simply tell us pertinent information about your ideal customer and let us find them online!

BENEFITS OF BEHAVIORAL ADVERTISING:

Why choose to target people based on their browsing habits? Below are three of the biggest benefits of this type of online marketing:

  • Get relevant traffic to your website.
  • Better target potential customers who may not know you exist.
  • Keep your message in front of prospects until they are ready to buy.

Cast a wider net and reach potential customers more effectively with this innovative, intentional online advertising tactic!

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HOW DOES BEHAVIORAL ADVERTISING WORK? 

Everything someone does online is stored in databases – everything! We buy and leverage that data to narrow the focus of your online advertising campaigns – placing your ads directly in front of potential customers.

We can behaviorally target based on the following:

  • Demographics
  • Types of websites visited
  • Hobbies and interests

Uptick can even have your ads placed on specific websites that accept the ad network. Local news websites? We have you covered. Niche or industry websites? We can do that, too!

Learn how Uptick Marketing can help keep your business ads in front of targeted potential customers – with a tailored behavioral advertising plan – until they are ready to make a buying decision! Contact the Uptick team today.

Behavioral Advertising Stats

Targeted ads are 2X as effective as non-targeted ads.
of consumers prefer targeted ads over non-targeted ads.
marketing a business online It takes 10 touch points to convert prospects into buyers.

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