The only kind of online advertising that works in today’s competitive world is smart advertising that makes use of the latest data on consumers and their behaviors – both online and offline. The more you know about your consumers, the better you can target and influence them – and reap the benefits.
WHAT IS BEHAVIORAL ADVERTISING?
Behavioral advertising utilizes big data to target consumers based on their behaviors – allowing you to advertise to your target market like never before! Put your ads directly in front of your target market based on everything from their online and offline purchases to the websites they visit and emails they receive – even from your competitors.
Leverage unmatched data sets that know exactly what your potential buyers are doing, both online and offline – then get your business directly in front of them as they browse the web. Simply tell us about your target market, competitors, and your products / services, and we will maximize the impact of your ads – while giving you a competitive advantage.
BENEFITS OF BEHAVIORAL ADVERTISING:
Why use big data to reach your target market? Instead of advertising to the masses, maximize your marketing dollars by only marketing to those who are potential buyers.
Put your message in front of the right buyers, at the right time, with the right message – and transform the way you advertise your business online!
You win against your competition – and so should your advertising.
- Get relevant traffic to your website.
- Better target potential customers who may not know you exist.
- Keep your message in front of prospects until they are ready to buy.
Cast a wider net and reach potential customers more effectively with this innovative, intentional online advertising tactic!
HOW DOES BEHAVIORAL ADVERTISING WORK?
Every action a person takes online and offline is captured, with major data providers creating customized profiles. If someone buys a 2017 BMW, it’s documented. If that same person browses Forbes.com, it’s added to their profile. All you need to know are the common demographics of your typical customer – and we can find others just like them online!
We can target based on the following:
- Demographics (age, gender, parental status, job title, etc.)
- Websites / domains they visit (even your competitor’s websites!)
- Buying habits and purchases (online and offline)
- Terms they are searching for online
- Emails they receive (even from your competition)
- Geographic location
For those looking for a premium, highly-targeted online advertising option, look no further! Behavioral advertising is for businesses who take marketing and advertising seriously and want unprecedented ROI from their marketing efforts.
Contact Uptick Marketing today to learn more about behavioral advertising. Put your business’s messages, products, and services directly in front of your target market like never before!