What Is Behavioral Advertising?

Behavioral advertising utilizes big data to target consumers based on their behaviors – allowing you to advertise to your target market like never before! Put your ads directly in front of your target market based on everything from their online and offline purchases to the websites they visit and emails they receive – even from your competitors.

Leverage unmatched data sets that know exactly what your potential buyers are doing, both online and offline – then get your business directly in front of them as they browse the web. Simply tell us about your target market, competitors, and your products / services, and we will maximize the impact of your ads – while giving you a competitive advantage.

Benefits Of Behavioral Advertising

Why use big data to reach your target market? Instead of advertising to the masses, maximize your marketing dollars by only marketing to those who are potential buyers.

Put your message in front of the right buyers, at the right time, with the right message – and transform the way you advertise your business online!

You win against your competition – and so should your advertising.

  • Get relevant traffic to your website.
  • Better target potential customers who may not know you exist.
  • Keep your message in front of prospects until they are ready to buy.

Cast a wider net and reach potential customers more effectively with this innovativeintentional online advertising tactic!

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How Does Behavioral Advertising Work?

Every action a person takes online and offline is captured, with major data providers creating customized profiles. If someone buys a 2017 BMW, it’s documented. If that same person browses Forbes.com, it’s added to their profile. All you need to know are the common demographics of your typical customer – and we can find others just like them online!

For those looking for a premium, highly-targeted online advertising option, look no further! Behavioral advertising is for businesses who take marketing and advertising seriously and want unprecedented ROI from their marketing efforts.

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Offices in Birmingham, Alabama and Ann Arbor, Michigan

We create and execute custom SEO strategies for a variety of businesses locally, regionally, nationally, and globally. Reach out today and let’s start a conversation.

Hear From Our Clients

  • Uptick is constantly on the forefront of new ideas and ways to reach our audience members and potential clients, which provides us with continued opportunities to grow and expand our brand.
    – Ashley Doyal, VP of Sales and Marketing at ProcessBarron
  • There is no way we would have ever had the expertise or resources to do this on our own! Our traffic on our website increased substantially and our day-to-day fundraising increased so much that it was hard to keep up with all the thank yous that had to go out the door!
    – Lindy Cleveland, Executive Director of UnlessU
  • Uptick Marketing is phenomenal at what they do and are able to do it at a cost that makes sense for a small business.
    – Meredith Jones, Owner of Jones-Warren

It’s Time for Digital Marketing Services That Work

We know digital marketing can feel overwhelming, especially if you’re accustomed to traditional marketing and media planning. Additionally, you may have been burned in the past by digital marketing agencies who took your money and gave you poor results (or no results at all), and it can be hard to sign up for digital marketing services again after that.

Fortunately, you don’t have to handle it by yourself. Our team of Birmingham digital marketing experts is here to guide your business to advertising success, one click at a time—with full transparency and plain-speak language that helps you stay in the loop.

While some digital marketing agencies actually make marketing feel harder, Uptick is committed to giving you the easiest, most enjoyable experience possible so that you can focus on your business while we drive leads to your website.

Whether you’re in the market for website development, social media marketing, search engine optimization, digital advertising, or one of the other many services we offer, we’re ready to listen and offer our expertise.

Reach out to us today and let’s start a conversation.

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Additional Digital Advertising Services

Googlp PPC

Pay-per-click advertising puts your business ads at the top of search results, allowing you to better reach your target market.

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Geo Targeting

Drop pins on a map and target everyone in that location – putting your business in front of your target market.

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Website Retargeting

Keep your brand in front of your target market until they are ready to make a buying decision.

Learn More