WHAT IS BEHAVIORAL ADVERTISING?
Behavioral advertising allows you to target potential customers by leveraging their online behaviors. Put your ads in front of your target market by focusing on their demographics (age, gender, income, location) – and then narrow your focus by including behavioral characteristics.
What types of websites do they visit online? Are they in the market for your product or service? Simply tell us pertinent information about your ideal customer and let us find them online!
BENEFITS OF BEHAVIORAL ADVERTISING:
Why choose to target people based on their browsing habits? Below are three of the biggest benefits of this type of online marketing:
- Get relevant traffic to your website.
- Better target potential customers who may not know you exist.
- Keep your message in front of prospects until they are ready to buy.
Cast a wider net and reach potential customers more effectively with this innovative, intentional online advertising tactic!