display advertising birmingham al

WHAT IS DISPLAY ADVERTISING?

Display advertising, frequently referred to as banner ads, are advertisements that show up on a majority of websites. These ads are typically pulled in from the Google Display Network. Display advertising is essentially the equivalent of billboard advertising, but in a digital format.

The great thing about display advertisements is the cost. On average, you are looking at $3 per 1,000 impressions. Therefore, if you are looking for an affordable way to build brand awareness, then display advertising may be a good solution.

WHY DO DISPLAY ADVERTISEMENTS WORK?

Acting alone, banner advertisements tend to see limited success. However, when combined with other marketing initiatives, incredible graphics and incentives, and an intentional landing page, they can go a long way at increasing website traffic, leads, and even conversions.

When done correctly, display advertisements are effective because your target market is already familiar with your brand, making it difficult for their brain to ignore your ad.

Ultimately, this form of advertising is effective when done in conjunction with other marketing tactics and when the goal is brand awareness.

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ARE DISPLAY ADS RIGHT FOR YOUR BUSINESS?

We do not recommend display advertising for every business. In fact, there are few businesses where this tactic is part of our comprehensive, tailored strategy. By learning more about your business, your business goals, and overall marketing budget, we can help determine if display advertising is right for you.

Contact Uptick Marketing today to learn more about display advertising for your business.

Display Advertising Stats

The average cost per 1,000 impressions is around $3.
Banner and video ads consists of over 45% of online ad spend.
Ads on the left side of the page have a 74% higher conversion rate.

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