WHAT IS DISPLAY ADVERTISING?
Display advertising, frequently referred to as banner ads, are advertisements that show up on a majority of websites. These ads are typically pulled in from the Google Display Network. Display advertising is essentially the equivalent of billboard advertising, but in a digital format.
The great thing about display advertisements is the cost. On average, you are looking at $3 per 1,000 impressions. Therefore, if you are looking for an affordable way to build brand awareness, then display advertising may be a good solution.
WHY DO DISPLAY ADVERTISEMENTS WORK?
Acting alone, banner advertisements tend to see limited success. However, when combined with other marketing initiatives, incredible graphics and incentives, and an intentional landing page, they can go a long way at increasing website traffic, leads, and even conversions.
When done correctly, display advertisements are effective because your target market is already familiar with your brand, making it difficult for their brain to ignore your ad.
Ultimately, this form of advertising is effective when done in conjunction with other marketing tactics and when the goal is brand awareness.