A Digital Marketing Strategy Just Isn’t Complete Without Content Creation

A crucial piece of any marketing plan is fresh content that provides valuable information to your customers and prospects.

What Is Content Marketing?

The term “content marketing” encompasses a variety of things, but ultimately it’s engaging content written for your two main audiences: people and web crawlers.

This content can take on many different forms, including:

  • Website content
  • Email marketing
  • Blog articles
  • And more!

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That’s Right—You’re Not Just Writing for Humans

Believe it or not, search engines can tell how good your content is—they’re evaluating how easy it is to read, how well it’s laid out, and whether you have other elements like graphic design that improve usability.

So as you’re creating content, keep in mind you’re writing for humans and search engines. Both need a good experience with what you’re offering in order for your content to be effective.

If you’re throwing a bunch of poorly-written keyword-stuffed blog articles out there, they’re not likely to show up in search results. Even if someone finds your article, the content will look so spammy that they won’t stick around to actually read it.

On the other hand, if you’re regularly creating new content that provides genuine value to your target audience, then Google will trust you more and your pages will rank higher.

Search Engine Optimization Helps Your Content Get Found

Just like every other part of digital marketing, effective content marketing has a strategy behind it.

That strategy absolutely must incorporate search engine optimization.

Otherwise, you could end up producing flawlessly written website content that no one ever reads because it doesn’t show up in search results. How frustrating is that?!

The good news is that with the right SEO tactics in place, your content creation will not be in vain.

The Components of an Effective Content Marketing Strategy

  • Keyword Research

    In order to write about the things your customers want to know, you’ll need to understand what they’re searching for.

    Maybe you think they’re Googling “best chocolate fountains in Birmingham,” but really, they’re searching for “chocolate fondue party tips.”

    Do your research and find out what your audience actually cares about; then build your content around the data.

  • Search Engine Optimization

    Remember all that keyword research you did? It’s time to use it! Create a plan for your content marketing that centers around what people are actually searching for.

    You can usually address the same topic (“chocolate fondue party tips”) in a variety of ways (best chocolate for fondue, 5 things to dip in chocolate fondue, how to choose a chocolate fondue fountain) so that you become the go-to expert in your field.

  • Consistent Publication

    If your website doesn’t have fresh content published regularly, Google will assume it’s not active, which means your pages won’t rank as high in search results.

    At a minimum, you should be publishing fresh content once per month; ideally, you should aim for at least once per week—more if you can swing it. The easiest way to accomplish this is by posting a new blog article on a regular basis.

Work with a Content Marketing Team You Can Trust

The Content Marketing team here at Uptick is composed of skilled professional copywriters who are trained in SEO. They know how to connect brands to their target audience by providing high-quality website content that not only informs and engages the reader, but also keeps them coming back for more valuable information down the road.

Many of our clients are good writers with the expert knowledge they need to produce engaging content, but they lack the time to write and publish great content consistently.

If you need help creating website content that speaks to your target audience about the topics they care about, our team of content marketers is here for you. We’ll get to know your voice, research the topics that are relevant to your customers, and build out a content creation plan that takes the burden off of you and allows you to focus on your business.

Trust Your Content Creation to Uptick in 3 Easy Steps

Step 1:

Get in Touch with Us

Fill out the form at the top of this page or call us at (205) 871-2446. We’ll listen to your goals, hear about your wants and needs, and help you think through what you want for your business from a content marketing standpoint.

Step 2:

Review Your Tailored Plan

After we’ve heard about your business, we’ll do our own research and put together a content marketing plan. Then, we’ll walk you through the plan and answer any questions you have about the process so that you’re fully in the know.

Step 3:

Let Us Do the Heavy Lifting

Often, the hardest part of content marketing is keeping a consistent schedule. With Uptick, the planning and writing are done for you—all you have to do is provide expert input when needed and approve the final articles before they go live.

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Offices in Birmingham, Alabama and Ann Arbor, Michigan

We create and execute custom SEO strategies for a variety of businesses locally, regionally, nationally, and globally. Reach out today and let’s start a conversation.

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Hear From Our Clients

  • Uptick is constantly on the forefront of new ideas and ways to reach our audience members and potential clients, which provides us with continued opportunities to grow and expand our brand.
    – Ashley Doyal, VP of Sales and Marketing at ProcessBarron
  • There is no way we would have ever had the expertise or resources to do this on our own! Our traffic on our website increased substantially and our day-to-day fundraising increased so much that it was hard to keep up with all the thank yous that had to go out the door!
    – Lindy Cleveland, Executive Director of UnlessU
  • Uptick Marketing is phenomenal at what they do and are able to do it at a cost that makes sense for a small business.
    – Meredith Jones, Owner of Jones-Warren

Free Up More of Your Time with Content Marketing Services from Uptick

Content marketing seems like one of those things that anyone could do, and in the grand scheme of marketing, it is easier to wrap your head around than some of the more technical services (like digital advertising, for example).

Still, just like everything else, it takes time. Even a seasoned copywriter could easily spend 2-3 hours on a single blog, and if you’re not a seasoned copywriter who’s also trying to incorporate elements of SEO into your writing, the time commitment is usually more than you have to give. The content marketing team at Uptick knows how to connect brands with a target audience through the power of great writing. They push out valuable information on a regular schedule through blogging, email marketing, and other types of new content.

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Contact Uptick Marketing Today

Ready to talk to us about website content or email marketing? We’d love to connect! Just fill out the form at the top of this page or call us at (205) 871-2446.

If you’re interested in our other services aside from content marketing, such as graphic design or social media marketing, we’ll be happy to discuss that, too.

Reach out today and let’s get started.

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Additional Content Marketing Services

Email Marketing

Help customers find you online through search results on Google, Yahoo, and Bing. Rank higher in search results with comprehensive strategies designed to achieve and maintain better search visibility.

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Graphic Design

Every design, digital, print or otherwise, should inspire specific emotions for your audience, and if you don’t hire a professional to ensure that this happens, your graphics will fall flat.

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Video Production

High-quality video services can tell your story and put you on the map.

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