Content Marketing Helps You Reach Your Audience Effectively

You’ve heard of content marketing, but do you truly understand what that term means? When you boil it down to fundamentals, content marketing is anything you put out there that communicates with your target audience. Pretty broad, right? Yes, but practically speaking, there’s a more refined definition: Content marketing is a strategic approach to communication with a target audience without the intent to sell anything. Instead, the point is to provide valuable information, engage or entertain your audience, and position yourself as the expert in your field.

There are multiple ways to accomplish this. At Uptick, we focus on blogging, website content, email newsletters, and the occasional press release, but that’s not the limit of what we can do. If you need words on a page, our writers are your best bet for professional, engaging content that clearly communicates how your business can meet your audience’s needs.

Why Does Content Marketing Matter?

Great content not only educates your audience, but it also makes your site more dynamic, relevant, and valuable. When you don’t update anything on your website for long periods of time, it becomes a sort of digital ghost town. Fresh content helps to build trust with your target market as you answer their frequently asked questions, highlight your team’s expertise, and share the human side of your business.

Additionally, fresh content is essential for search engine optimization efforts. Visibility is the name of the game in SEO. You want your site to house keywords that will help Google find you when your audience is looking for what you have to offer, and content marketing plays a key role in helping your site rank organically.

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Our Content Marketing Services

  • Blogs

    By turning your company’s expertise into digestible articles that work to build your customers’ trust over time, you tell your story the modern way. Blogs are a great way to keep your website up to date (which is important for search engine optimization), but they can also be shared on social media or in email newsletter campaigns. We even use our own blog articles as a way to educate our existing clients when they come to us with a question about digital marketing.

  • Website Content

    Your website content matters. Not only does great website content that is optimized for search engines help to build trust with your readers, but it also builds trust with Google. As part of your content marketing strategy, we may choose to create new content for key pages of your website. Every page of content we create for your business is search engine optimized and is designed to appeal to your target audience.

  • Email Newsletters and Email Lead Nurturing Campaigns

    One of the best things about email marketing is the ability to put your content directly into the inbox of your customers and prospects. Email marketing involves more general communication with your audience, like sending monthly newsletters, happy birthday messages, and important business updates.

    Email lead nurturing campaigns are a more comprehensive approach—they are designed to “nurture” a customer through the buying process from start to finish. If we choose this method for your strategy, we’ll develop a series of emails that move your prospects through your sales funnel, giving them the information they need, when they need it, depending on the actions they take along the way.

Additional Content Marketing Services

Blogging

Blogging allows you to boost your visibility online and to become a thought leader in your industry, all while building trust with the people who buy your products and services.

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Website Content

Educate your target market with powerful and effective content marketing, ultimately growing your bottom line.

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Email Marketing

Email marketing is one of the most effective forms of marketing, with the highest return-on-investment.

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Uptick Logo Mark

Offices in Birmingham, Alabama and Ann Arbor, Michigan

We create and execute custom SEO strategies for a variety of businesses locally, regionally, nationally, and globally. Reach out today and let’s start a conversation.

Hear From Our Clients

  • Uptick is constantly on the forefront of new ideas and ways to reach our audience members and potential clients, which provides us with continued opportunities to grow and expand our brand.
    – Ashley Doyal, VP of Sales and Marketing at ProcessBarron
  • There is no way we would have ever had the expertise or resources to do this on our own! Our traffic on our website increased substantially and our day-to-day fundraising increased so much that it was hard to keep up with all the thank yous that had to go out the door!
    – Lindy Cleveland, Executive Director of UnlessU
  • Uptick Marketing is phenomenal at what they do and are able to do it at a cost that makes sense for a small business.
    – Meredith Jones, Owner of Jones-Warren

Get Started Today

When it comes to a solid optimization strategy, there’s no time like the present. Reach out to us today and let’s start building an online presence that will pay off for years to come.

FAQ

  • Do you have marketing packages?

    We offer more than 30 a la carte digital marketing services, and because each of our clients has unique budgets, time frames, goals, and expectations, we create a completely customized strategy for each client.

  • How much does it cost to work with you?

    Since we don’t have packages, each plan has a custom price range based on a variety of factors.

  • What is the first step to engage with Uptick?

    Whenever someone reaches out to us, the first step is to have a Fact-Finding Meeting. The goal of this meeting is for you to tell us about your business, and for us to listen. During this meeting, we don’t try to sell anything. We are there simply to learn. Afterwards, if we are a good fit for each other, we will schedule a follow-up meeting to discuss services that may be effective for your business.

  • Do you work with people in (blank) industry?

    We work with every industry. Industry-specific knowledge is not the most important piece of marketing. You are an expert in your industry, and we are experts in digital marketing. We team up with you to use your industry knowledge along with our marketing expertise to reach your exact audience.

  • How do you track results?

    One of our main tools is Google Analytics. We also have several tools that allow us to track everything from impressions to conversions to website visits to actual purchases. Finally, we talk with you once per week and sit down with you once per month to review all the information, then make decisions based on data.