Content Marketing

Educate, Entertain, and Engage
Your Target Audience

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A Digital Marketing Strategy Just Isn’t Complete Without Content Creation

A crucial part of any marketing plan is fresh content providing valuable information to your customers and prospects.

Email Marketing

Help customers find you online through search results on Google, Yahoo, and Bing. Rank higher in search results with comprehensive strategies designed to achieve and maintain better search visibility.

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Graphic Design

From logo design to social media graphics, web design to ad creation, and everything in between—professional design services can take your business's visual presence to the next level.

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Video Production

High-quality video services can tell your story and put you on the map. It allows you to create engaging and visually appealing content that can be shared across multiple platforms to reach more people.

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Social Media

Find, engage, & influence your ideal customers anywhere across the internet. Quickly reach your target market with a fraction of the budget required for traditional advertising.

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What is Content
Marketing?

The term “content marketing” encompasses a variety of things, but ultimately it’s engaging content written for your two main audiences: people and web crawlers. This content can take on many different forms, including:

WEBSITE CONTENT
EMAIL MARKETING
BLOG ARTICLES
AND MORE!

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That’s Right—You’re Not Just Writing For Humans

Believe it or not, search engines can tell how good your content is—they’re evaluating how easy it is to read, how well it’s laid out, and whether you have other elements like graphic design that improve usability.

So, as you’re creating content, keep in mind you’re writing for humans and search engines. For your content to be effective, both need to have a good experience.

If you’re throwing a bunch of poorly-written keyword-stuffed blog articles out there, they’re not likely to show up in search results. Even if someone finds your article, the content will look so spammy that they likely won’t stick around to actually read it.

On the other hand, if you’re regularly creating new content that provides genuine value to your target audience, then Google will trust you more, and your pages will rank higher in search results.

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Search Engine Optimization Helps Your Content Get Found

Just like every other part of digital marketing, effective content marketing has a strategy behind it. That strategy absolutely must incorporate search engine optimization.

Otherwise, you could end up producing flawlessly written website content that no one ever reads because it doesn’t show up in search results. How frustrating is that?!

The good news is that with the right SEO tactics in place, your content creation will not be in vain.

About SEO
68 %
of online experiences begin with a search engine

Source: BrightEdge

The Components of an Effective Marketing Strategy

  • Keyword Research

    To write about the things your customers want to know, you’ll first need to understand what they’re searching for.

    Maybe you think they’re Googling “best chocolate fountains in Birmingham,” but they’re really searching for “chocolate fondue party tips.”

    Do your research to find out what your audience actually cares about, then build your content around the data.

  • Search Engine Optimization

    It’s time to put all that keyword research to work! Create a plan for your content marketing that centers around what people are actually searching for.

    You can usually address the same topic (“chocolate fondue party tips”) in a variety of ways (best chocolate for fondue, 5 things to dip in chocolate fondue, how to choose a chocolate fondue fountain) so that you become the go-to expert in your field.

  • Consistent Publication

    If your website doesn’t have fresh content published regularly, Google will assume it’s not active—which means your pages won’t rank as high in search results.

    You should be publishing fresh content once per month, at minimum. Ideally, you should aim for at least once per week—more if you can swing it. The easiest way to accomplish this is by posting a new blog article on a regular basis.

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Content Creation With Uptick in 3 Simple Steps

Get In Touch With Us

Fill out the form at the top of this page or call us at 205-271-8446. We’ll discuss your goals, listen to your wants and needs, and help you come up with a content marketing plan.

Review Your Custom Plan

After we learn about your business, we’ll do our own research and put together a content marketing plan. Then, we’ll walk you through the proposal and answer any questions you have.

Let Us Do The Heavy Lifting

The hardest part of content marketing is keeping a consistent schedule. With Uptick, we handle the planning and writing—all you have to do is provide input and approve the articles before they go live.

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Content Marketing Agency Birmingham, AL

While many of our clients are local, we also work with businesses all over the Southeast, across the United States, and in other countries.

Whether you’re located in the Magic City or halfway around the world, we can partner with you for content marketing that delivers results.

Everyone at Uptick has just been fantastic to work with, and their results speak for themselves. Cannot recommend them highly enough.

I have been working with Alan, Monica, Manny, Luke, and others at Uptick for years and couldn’t be happier with the improvements in our marketing as well as the professionalism of everyone on the Uptick team. 10/10 recommend!!

Our partnership with Uptick has exceeded all our expectations. Everything they do is first-class, from communication to customer service to delivering a tailored marketing strategy with measurable results. It is clear they truly care about our business. Our consultant, Matt Spivak, is as knowledgeable, responsive, and kind as they come! We are very happy we made the decision to work with them.

Why You Should Work With Uptick

Our team of skilled and experienced content marketers is here to produce high-quality and engaging content that resonates with your target audience and drives traffic to your website.

Free Up Your Time With Content Marketing Services From Uptick

Content marketing seems like one of those things that anyone could do, and in the grand scheme of marketing, it is easier to wrap your head around than some of our more technical services (like digital advertising).

But just like everything else, it takes time. Even a seasoned copywriter could easily spend 2-3 hours on a single blog. If you’re not a seasoned copywriter and you’re trying to incorporate elements of SEO into your writing, the time commitment is usually more than you have to give.

The content marketing team at Uptick knows how to connect brands with a target audience through the power of great writing. They push out valuable information on a regular schedule through blogging, email marketing, and other types of new content.

Get Started

Work With a Content Marketing Team You Can Trust

The Content Marketing team here at Uptick is composed of skilled professional copywriters who are trained in SEO. They know how to connect brands to their target audience by providing high-quality website content that not only informs and engages the reader but also keeps them coming back for more valuable information down the road.Many of our clients are good writers with the expert knowledge they need to produce engaging content, but they lack the time to write and publish great content consistently.

If you need help creating website content that speaks to your target audience about the topics they care about, our team of content marketers is here for you. We’ll get to know your voice, research the topics that are relevant to your customers, and build out a content creation plan that takes the burden off of you and allows you to focus on your business.

Meet Our Team

Let’s Get Started!

Ready to talk to us about website content or email marketing? We’d love to connect! Just fill out the form at the top of this page or call us at [PHONE NUMBER].

If you’re interested in our other services aside from content marketing, such as graphic design or social media advertising, we’ll be happy to discuss that, too.

Get In Touch
  • Free Up Time

    Free Up Your Time With Content Marketing Services From Uptick

    Content marketing seems like one of those things that anyone could do, and in the grand scheme of marketing, it is easier to wrap your head around than some of our more technical services (like digital advertising).

    But just like everything else, it takes time. Even a seasoned copywriter could easily spend 2-3 hours on a single blog. If you’re not a seasoned copywriter and you’re trying to incorporate elements of SEO into your writing, the time commitment is usually more than you have to give.

    The content marketing team at Uptick knows how to connect brands with a target audience through the power of great writing. They push out valuable information on a regular schedule through blogging, email marketing, and other types of new content.

    Get Started
  • Trustworthy

    Work With a Content Marketing Team You Can Trust

    The Content Marketing team here at Uptick is composed of skilled professional copywriters who are trained in SEO. They know how to connect brands to their target audience by providing high-quality website content that not only informs and engages the reader but also keeps them coming back for more valuable information down the road.Many of our clients are good writers with the expert knowledge they need to produce engaging content, but they lack the time to write and publish great content consistently.

    If you need help creating website content that speaks to your target audience about the topics they care about, our team of content marketers is here for you. We’ll get to know your voice, research the topics that are relevant to your customers, and build out a content creation plan that takes the burden off of you and allows you to focus on your business.

    Meet Our Team
  • Get In Touch

    Let’s Get Started!

    Ready to talk to us about website content or email marketing? We’d love to connect! Just fill out the form at the top of this page or call us at [PHONE NUMBER].

    If you’re interested in our other services aside from content marketing, such as graphic design or social media advertising, we’ll be happy to discuss that, too.

    Get In Touch