A Digital Marketing Strategy Just Isn’t Complete Without Content Creation
A crucial part of any marketing plan is fresh content providing valuable information to your customers and prospects.
Email Marketing
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Learn MoreWhat is Content Marketing?
The term “content marketing” encompasses a variety of things, but ultimately it’s engaging content written for your two main audiences: people and web crawlers. This content can take on many different forms, including:
WEBSITE CONTENT
EMAIL MARKETING
BLOG ARTICLES
AND MORE!
That’s Right—You’re Not Just Writing For Humans
Believe it or not, search engines can tell how good your content is—they’re evaluating how easy it is to read, how well it’s laid out, and whether you have other elements like graphic design that improve usability.
So, as you’re creating content, keep in mind you’re writing for humans and search engines. For your content to be effective, both need to have a good experience.
If you’re throwing a bunch of poorly-written keyword-stuffed blog articles out there, they’re not likely to show up in search results. Even if someone finds your article, the content will look so spammy that they likely won’t stick around to actually read it.
On the other hand, if you’re regularly creating new content that provides genuine value to your target audience, then Google will trust you more, and your pages will rank higher in search results.
Let's TalkSearch Engine Optimization Helps Your Content Get Found
Just like every other part of digital marketing, effective content marketing has a strategy behind it. That strategy absolutely must incorporate search engine optimization.
Otherwise, you could end up producing flawlessly written website content that no one ever reads because it doesn’t show up in search results. How frustrating is that?!
The good news is that with the right SEO tactics in place, your content creation will not be in vain.
About SEO
Source: BrightEdge
The Components of an Effective Marketing Strategy
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Keyword Research
To write about the things your customers want to know, you’ll first need to understand what they’re searching for.
Maybe you think they’re Googling “best chocolate fountains in Birmingham,” but they’re really searching for “chocolate fondue party tips.”
Do your research to find out what your audience actually cares about, then build your content around the data.
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Search Engine Optimization
It’s time to put all that keyword research to work! Create a plan for your content marketing that centers around what people are actually searching for.
You can usually address the same topic (“chocolate fondue party tips”) in a variety of ways (best chocolate for fondue, 5 things to dip in chocolate fondue, how to choose a chocolate fondue fountain) so that you become the go-to expert in your field.
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Consistent Publication
Get Started
If your website doesn’t have fresh content published regularly, Google will assume it’s not active—which means your pages won’t rank as high in search results.
You should be publishing fresh content once per month, at minimum. Ideally, you should aim for at least once per week—more if you can swing it. The easiest way to accomplish this is by posting a new blog article on a regular basis.
Content Creation With Uptick in 3 Simple Steps
Get In Touch With Us
Fill out the form at the top of this page or call us at 205-271-8446. We’ll discuss your goals, listen to your wants and needs, and help you come up with a content marketing plan.
Review Your Custom Plan
After we learn about your business, we’ll do our own research and put together a content marketing plan. Then, we’ll walk you through the proposal and answer any questions you have.
Let Us Do The Heavy Lifting
The hardest part of content marketing is keeping a consistent schedule. With Uptick, we handle the planning and writing—all you have to do is provide input and approve the articles before they go live.
Content Marketing Agency Birmingham, AL
While many of our clients are local, we also work with businesses all over the Southeast, across the United States, and in other countries.
Whether you’re located in the Magic City or halfway around the world, we can partner with you for content marketing that delivers results.
Why You Should Work With Uptick
Our team of skilled and experienced content marketers is here to produce high-quality and engaging content that resonates with your target audience and drives traffic to your website.
Free Up Your Time With Content Marketing Services From Uptick
Content marketing seems like one of those things that anyone could do, and in the grand scheme of marketing, it is easier to wrap your head around than some of our more technical services (like digital advertising).
But just like everything else, it takes time. Even a seasoned copywriter could easily spend 2-3 hours on a single blog. If you’re not a seasoned copywriter and you’re trying to incorporate elements of SEO into your writing, the time commitment is usually more than you have to give.
The content marketing team at Uptick knows how to connect brands with a target audience through the power of great writing. They push out valuable information on a regular schedule through blogging, email marketing, and other types of new content.
Work With a Content Marketing Team You Can Trust
The Content Marketing team here at Uptick is composed of skilled professional copywriters who are trained in SEO. They know how to connect brands to their target audience by providing high-quality website content that not only informs and engages the reader but also keeps them coming back for more valuable information down the road.Many of our clients are good writers with the expert knowledge they need to produce engaging content, but they lack the time to write and publish great content consistently.
If you need help creating website content that speaks to your target audience about the topics they care about, our team of content marketers is here for you. We’ll get to know your voice, research the topics that are relevant to your customers, and build out a content creation plan that takes the burden off of you and allows you to focus on your business.
Let’s Get Started!
Ready to talk to us about website content or email marketing? We’d love to connect! Just fill out the form at the top of this page or call us at [PHONE NUMBER].
If you’re interested in our other services aside from content marketing, such as graphic design or social media advertising, we’ll be happy to discuss that, too.
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Free Up Time
Free Up Your Time With Content Marketing Services From Uptick
Get StartedContent marketing seems like one of those things that anyone could do, and in the grand scheme of marketing, it is easier to wrap your head around than some of our more technical services (like digital advertising).
But just like everything else, it takes time. Even a seasoned copywriter could easily spend 2-3 hours on a single blog. If you’re not a seasoned copywriter and you’re trying to incorporate elements of SEO into your writing, the time commitment is usually more than you have to give.
The content marketing team at Uptick knows how to connect brands with a target audience through the power of great writing. They push out valuable information on a regular schedule through blogging, email marketing, and other types of new content.
-
Trustworthy
Work With a Content Marketing Team You Can Trust
Meet Our TeamThe Content Marketing team here at Uptick is composed of skilled professional copywriters who are trained in SEO. They know how to connect brands to their target audience by providing high-quality website content that not only informs and engages the reader but also keeps them coming back for more valuable information down the road.Many of our clients are good writers with the expert knowledge they need to produce engaging content, but they lack the time to write and publish great content consistently.
If you need help creating website content that speaks to your target audience about the topics they care about, our team of content marketers is here for you. We’ll get to know your voice, research the topics that are relevant to your customers, and build out a content creation plan that takes the burden off of you and allows you to focus on your business.
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Get In Touch
Let’s Get Started!
Get In TouchReady to talk to us about website content or email marketing? We’d love to connect! Just fill out the form at the top of this page or call us at [PHONE NUMBER].
If you’re interested in our other services aside from content marketing, such as graphic design or social media advertising, we’ll be happy to discuss that, too.
