WHAT ARE EMAIL DRIP CAMPAIGNS?
Email drip campaigns are often referred to as automated email marketing. These campaigns are designed to automatically send a series of emails to prospects in an effort to nurture them through the buying process with educational content.
An email drip campaign gives prospects the information they need, when they need it, as they move through the process of making a buying decision.
WHEN SHOULD YOU USE AUTOMATED DRIP CAMPAIGNS?
If your business is selling any type of product or service that requires educating your target market before they are ready to buy, then email drip campaigns can be incredibly effective.
Below are a few examples of how your business can use automated email marketing campaigns:
- Nurture prospects
- Retain customers
- Send welcome emails
- Follow up with trade show attendees
- Request product feedback
- Renewal notices
Email marketing reduces the resources it requires to stay in front of prospects and current customers in a personal, effective manner.