Does Email Marketing Work?
Email marketing continues to be the online marketing tactic with the highest return-on-investment (ROI), a staggering 3,800%! Not only do people prefer to obtain promotional offers via email, but most businesses are using some type of email campaign as part of their overall marketing strategy.
Types Of Content For Emails
One of the best things about email marketing is the ability to put your content directly into the inbox of your customers and prospects.
Below is a brief list of the types of emails that tend to provide the highest ROI:
- E-commerce (order status, shopping cart abandonment, etc.)
- Birthdays / Holidays / Anniversaries
- Newsletters (repurposing blogs / upcoming events)
- News / Updates
- Lead Nurturing
Due to its incredible success, email campaigns should definitely be included in your overall business marketing strategy to help better turn prospects into paying customers.Get In Touch
Why Does Email Marketing Work?
Most people spend approximately 13 hours per week in their inbox, providing a direct path for your business to reach your target market, educating them with high-value content that helps nurture them through your buying cycle, or educating them about upcoming events.
Additional Content Marketing Services
When it comes to your business, you are the expert. You have valuable information to share and extensive knowledge in your field, and content is the easiest way to convey this to your clients and build trust. People buy from those they trust!Learn More
Educate your target market with powerful and effective content marketing, ultimately growing your bottom line.Learn More
Blogging allows you to boost your visibility online and to become a thought leader in your industry, all while building trust with the people who buy your products and services.Learn More
Offices in Birmingham, Alabama and Ann Arbor, Michigan
We create and execute custom SEO strategies for a variety of businesses locally, regionally, nationally, and globally. Reach out today and let’s start a conversation.
Hear From Our Clients
Uptick is constantly on the forefront of new ideas and ways to reach our audience members and potential clients, which provides us with continued opportunities to grow and expand our brand.– Ashley Doyal, VP of Sales and Marketing at ProcessBarron
There is no way we would have ever had the expertise or resources to do this on our own! Our traffic on our website increased substantially and our day-to-day fundraising increased so much that it was hard to keep up with all the thank yous that had to go out the door!– Lindy Cleveland, Executive Director of UnlessU
Uptick Marketing is phenomenal at what they do and are able to do it at a cost that makes sense for a small business.– Meredith Jones, Owner of Jones-Warren
Get Started Today
When it comes to a solid optimization strategy, there’s no time like the present. Reach out to us today and let’s start building an online presence that will pay off for years to come.
Do you have marketing packages?
We offer more than 30 a la carte digital marketing services, and because each of our clients has unique budgets, time frames, goals, and expectations, we create a completely customized strategy for each client.
How much does it cost to work with you?
Since we don’t have packages, each plan has a custom price range based on a variety of factors.
What is the first step to engage with Uptick?
Whenever someone reaches out to us, the first step is to have a Fact-Finding Meeting. The goal of this meeting is for you to tell us about your business, and for us to listen. During this meeting, we don’t try to sell anything. We are there simply to learn. Afterwards, if we are a good fit for each other, we will schedule a follow-up meeting to discuss services that may be effective for your business.
Do you work with people in (blank) industry?
We work with every industry. Industry-specific knowledge is not the most important piece of marketing. You are an expert in your industry, and we are experts in digital marketing. We team up with you to use your industry knowledge along with our marketing expertise to reach your exact audience.
How do you track results?
One of our main tools is Google Analytics. We also have several tools that allow us to track everything from impressions to conversions to website visits to actual purchases. Finally, we talk with you once per week and sit down with you once per month to review all the information, then make decisions based on data.