Google Business Profile Optimization

Predictable growth takes tons of work, especially for a local business in Birmingham. You need to use every tool at your disposal in order to thrive in increasingly competitive markets without going over your budget. This is where local business listings come in. 

Local business listings can be the difference between an uptick in revenue and shriveling sales. If done well, these listings can boost your online visibility and give you the best bang for your buck in terms of ROI. And none is more notable than a Google Business Profile listing.   

What is Google Business Profile?

Google Business Profile is a handy tool that allows you to put your business on the map (both literally and figuratively). With GBP, you can create, manage, and optimize your local business profile so you can attract more customers and grow your market share.

Many local businesses in Birmingham have a profile on Google. Yet more than half of these profiles remain unclaimed, which means they weren’t created by the business. These listings can still technically appear on search engines but they’re not optimized, so they have low online visibility. Not to mention they often contain incorrect information. 

Creating a Google Business Profile profile allows you to reclaim control over your online presence. With GBP, you can completely manage your business profile, giving you the ability to add photos, change your description, working hours, communicate with your customers, and more.

And best of all – you can optimize your profile so it reaches more people and brings in more search traffic. After all, what you really care about is how GBP optimization can help your business grow.

How can GBP optimization help your business grow?

Maybe your business has a profile on Google but you weren’t the one who created it. Maybe you’ve tried to optimize your profile, but you weren’t happy with the rankings. Or maybe you’ve hired an agency for Google Business Profile optimization service in Birmingham, Al, and you didn’t get the results you expected.

Whatever the case, don’t be too quick to dismiss GBP. It offers a ton of benefits you’d otherwise be missing out on.

Boost your traffic and win new customers

Like with organic search results, Google has an algorithm for local results. Those are the results that appear on local searches and Google Maps. If your business listing is well optimized, it will rank well, generate more traffic, and bring you loads of new customers. If it converts…

Create a Google Business Profile listing that converts

There’s lots of talk about traffic in the digital marketing world, but conversions don’t get nearly enough attention. Even if you have more visibility than your competitors through better rankings, that’s just half the battle. All the traffic in the world doesn’t help you if none of it converts to actual sales.

With GBP, you can create a local business listing that converts online traffic into actual sales. Make sure the information that appears in search results is accurate. You don’t get a second shot to make a first impression.

Lead generation for this generation

Most Internet activity nowadays begins with the blinking cursor of a search bar, Google being the most popular choice. This makes your optimized Google Business Profile listing a powerful tool for lead generation.

Because GBP is so readily available, many local businesses in Birmingham underestimate its utility, making them less competitive on the market. However, getting your business ranked well in local search results can be a complete game-changer.

Inspire trust in your customers

Most people would believe a recommendation from a friend over the best-written ad. That’s why word-of-mouth is still the most effective form of marketing. And online reviews are the next best thing.

Having a well-optimized listing with good reviews inspires trust in your potential customers. In fact, surveys show 9 out of 10 people view online reviews in the same regard as a personal recommendation. So if you depend on word-of-mouth marketing, this is the best way to supplement it. 

Get to know your audience like never before

Google Business Profile offers detailed local search analytics. These analytics allow you to gain insights into your audience’s user behavior. Who are they? What do they search for? Do they engage with your content?

These are important questions to answer. Like with most digital marketing disciplines, GBP optimization requires adaptation. Things change all the time and analytics allow you to stay on top of those changes. 

Supercharge your local SEO

Local SEO is among related services but not the same as GBP optimization. However, the Google Business Profile listing is often the cornerstone of local SEO and a great way to get better rankings. SEO services often build upon one another in this way, so you can use GBP to supercharge your local search engine optimization.

Why choose Uptick Marketing for your Google Business Profile optimization service in Birmingham, Al?

Google Business Profile is deceptively simple. But once you know what you’re doing, you see how much work goes into making the listing work. That’s why some of the finest SEO experts in Birmingham (and beyond) dedicate their time to staying on top of the latest trends.

But more than that, at Uptick Marketing we’re led by a set of principles that make us the right agency for your Google Business Profile optimization.

We’re not like those other agencies (no, really)

We’re not just another vendor interested in doing some GBP optimization, getting paid, and then forgetting the client ever existed. Instead, we partner with our clients. Your success becomes our success. We do our best to help you thrive so we can thrive with you. 

What you see is what you get

Clear and honest communication is at the heart of every partnership. That’s why we always communicate above the board and keep you in the loop. We make sure you understand what we’re doing and why we’re doing it. With Uptick Marketing, what you see is what you get.

Measurable results… because we keep it real

Our objective with everything we do is simple – help your business grow. We carefully measure conversions, engagement, phone calls, and other types of data to make sure you’re receiving the best ROI for your budget. Our work is based on relevant data and we aim for measurable results.

Deep dive into the needs of your business

No one knows your business as you do. So we work with you to create a personalized approach and offer solutions specifically tailored for your specific needs. We’d never recommend something unless we’re positive you need it.

We proactively anticipate your needs

You know your field, we know ours. While we’re no mind readers, we do try to anticipate your needs. Sometimes we can come up with solutions to problems you never even knew existed. All in the interest of helping your business grow.

We save you time and energy

Staying on top of the latest trends takes time and energy. Time and energy you can spend elsewhere. When it comes to Google Business Profile optimization, you’re better off leaving the elbow grease to us. Take care of the other aspects of your business. Your GBP listing is in safe hands.

Here’s how we’ll help turn your Google Business Profile listing into a gold mine

Professionalism stems from having a process. And ours is a clear and simple one. It only takes 3 steps.

Step 1: Schedule a free Fact-Finding Meeting with us

This meeting is all about you. We’ll let you do most of the talking and we won’t try to sell you anything (we promise). We’ll try to learn as much as we can about your business and your needs by asking all the right questions. Regardless of whether you’re located in Birmingham or elsewhere, you can schedule a Fact-Finding Meeting by gently clicking on the button below.

Step 2: Review the personalized strategy created specifically for your business

The next step is creating a personalized strategy based on your specific needs, market, industry, competition, and goals. It will mostly revolve around GBP optimization, but we also like to look at the big picture. We always go the extra mile. After you review it, we can move on to the final step.

Step 3: Focus on the other aspects of your business while we turn your Google Business Profile listing into a gold mine

Once we agree on what needs to be done, our team will get to work. From there on out, you can focus on the other aspects of your business, safe in the knowledge your GBP listing is well taken care of. We’ll handle all the other details, such as keyword research, optimizing your listing, researching your competitors, creating quality content, etc. And we’ll keep you in the loop with monthly reporting. All you have to do is make sure you can handle all the extra business (seriously, this can be a problem).

GBP optimization service FAQ

Here are some of the questions our clients most frequently ponder about Google Business Profile optimization in Birmingham.

How long does Google Business Profile optimization take?

Like with search engine optimization, it’s hard to say how long it will take. Rankings depend on different factors, such as providing the right information, user reviews, creating quality content, and more. An annoying answer – we know. We’ll be able to tell you more once we get in touch.

Is GBP optimization the same as search engine optimization?

Not really. GBP optimization revolves around your  Google business listing. Search engine optimization focuses on optimizing your website. These are different services.

When can I expect to see results from your work?

The most overused and detested phrase in the digital marketing space is, “It depends.” It depends on your competition, industry, business, etc. We can’t give you a specific promise, though most of our clients start to see results between 30 and 90 days after we start working.

How much does GBP optimization cost?

The price of the service will depend on your business and specific needs. We can discuss it in more detail once we know more about you.

Schedule your free fact-finding meeting today to see how GBP optimization can help your ROI!