Running a local business is not for the faint of heart. Two of your employees have just called in sick and there’s no one to replace them; your ad spend has tripled with zero new customers coming in and you need to figure out why; a client is demanding a refund and has left a 1-star review on your local listing; and – oh, yeah, your biggest competitor has launched a new social media marketing campaign targeting your regular clients. And it’s not even noon yet.

No wonder being a business owner can often feel overwhelming. You need to use every trick in the book to get ahead. The problem is you don’t have the time to get to “the book” you’re supposed to be using tricks from. So now what?

Now you take a deep breath and relax. You’ve come to the right place. At Uptick Marketing, we love creating success stories. We help local businesses grow and Google Local Services Ads are the newest addition to our toolset.

LSAs can work like a charm for certain businesses, but the ad creation process can get tricky. Don’t worry – we can take this burden off your shoulders. This way you can focus on running your business while knowing your digital marketing is in capable hands.

What is Google Local Service Ads management?

While organic Google search has the potential to expose your content to a global audience, local search is all about showing up in your own backyard. Local searchers want to find trusted service providers nearby and they want to find them now. Patience may be a virtue, but that leaky pipe won’t fix itself. 

Google LSAs allow you to establish a better presence in your neck of the woods. Be the first name your clients see when they look for a local service provider. It’s not about replacing your local SEO or Google ads campaigns. More like enhancing them. Local Services Ads are another tool you can add to your marketing belt without breaking the bank.

How much do clicks from Local Services Ads cost?

0$. That’s how much LSA clicks cost. “Wait, what?” Yes, you read that right. However, that doesn’t mean you can advertise without a budget.

Before you pop the champagne (there’s always a catch, isn’t there), you should know that while clicks cost nothing, you still pay for leads.

The price-per-lead varies depending on different factors, but this service still requires a weekly budget if you want to get potential customers.

Where do Local Services Ads appear in the search?

The best part about LSAs is they appear at the top of the search (even higher than Google AdWords). This means you get the chance to be the first result a user sees without even paying for it.

Of course, there are still ranking factors to consider when it comes to Local Services Ads. Things like response rate, proximity to the searcher, working hours, and whether your business has received any complaints, to name a few.

When do Local Services Ads appear in search?

Google Local Services Ads don’t appear in every search query. Whether they appear depends on the industry and the location. Only certain industries and only certain locations are supported.

The list of supported locations and industries is constantly growing, though. So even if your business isn’t eligible right now, it may be very soon.

What businesses are eligible for local services ad management?

LSAs are more popular with certain industries than others. Some of the most popular industries include:

  • law firms
  • carpenters
  • plumbers
  • electricians
  • locksmiths
  • pest control services
  • cleaners
  • roofers
  • HVAC

This is not a comprehensive list. If you’re not sure whether your business is eligible, don’t hesitate to contact us. We’d love to talk about your business and see if we can help.

Benefits of Google Local Services Ads management

Local Services Ads offer a ton of benefits to an eligible business. Even though it’s not a great fit for every category, you should definitely give it a try and see how it works for you.

Increase leads and get more business

With Google LSA, you get much better control of the potential customers that are coming your way. Since you’re paying per lead instead of click, it’s a lot easier to manage your budget. 

In PPC ad campaigns, a click is a click and you must pay for it whether it becomes a lead or not. In Local Services Ads, you can file a dispute if leads are fraudulent, spammy, or simply not a good fit.

Top of Google search

Getting to the top of organic search results is like climbing a mountain (especially in more competitive markets). LSAs are like taking a helicopter ride to the peak.

Organic rankings offer a better ROI in the long run but not every business can afford to make the long and arduous journey to the top. On the other hand, instantaneously popping up in search can be the “lucky break” you’re hoping for. A combination of organic and paid search is usually the best approach. 

Building trust in your audience

Thanks to additional signals, such as a Google Screened or a Google Guarantee badge, you can easily build trust in your audience. Of course, you need to go through a rigorous screening process before you can get any of these badges. But if you do, getting qualified leads from customers who trust you becomes that much easier.

Reaching more voice search customers

Local Services Ads are featured in voice search for relevant keywords. While the ads themselves are not keyword optimized, Google’s Assistant can still recommend service providers based solely on LSAs.

And before you say voice search is not that popular, you should know a third of all browsing sessions include it. Apparently, people like talking to their devices. 

Is local services ads management the right fit for your business?

The answer consists of the two most hated words in digital marketing – “it depends”. Like with everything, there are pros and cons, so getting the most out of your LSAs will be a balancing act of the good and the bad.

Great for your local business

Google LSAs can be a fantastic opportunity for your local business in Birmingham. Whether it works in your case will depend on:

  • Conversion rate –  how many of the leads coming your way are you getting to book your services? Remember, you’re paying for leads, so the more of them you close, the better this service is for you.
  • Revenue per lead – leads in some industries are very expensive. If you don’t have a good conversion rate and you mostly deal in one-off services, you can get into a position of paying more than you’re actually getting.
  • The lifetime value of a lead – if you’re dealing in subscription services, then LSAs can be a great value. Even if the upfront cost of acquiring more leads is a bit higher, it improves your bottom line.

LSAs are a great way to bring home the bacon if your business is the right fit (no animals were harmed during the writing of this sentence).

A great way for small businesses to optimize marketing costs

When you pay per lead, it’s incredibly easy to optimize your marketing budget. Once you know exactly how much you’re spending and how much business you’re getting, it’s a lot easier to see if the way you’re going is the right one.

Why should you choose Uptick Marketing for your Google Local Services Ads management?

Out of all the digital marketing agencies in Birmingham, Al, you’ve come to us. Coincidence? We think not! Here’s why we’re the perfect partner for your business.

We’re a Google Partner

Not to brag, but we’re a Google Partner. Does this mean we can pick up the phone and tell Google how to arrange the search results? No. That’s not how Internet marketing works (would be nice, though).

What it means is we’re very good at our jobs. It means Google recognizes our marketing agency has passed all their requirements and they’ve given us their thumbs up. Right back at you, Google.

Proven track record

Many a marketing agency talk a bit talk. But when it comes to walking the walk, very few actually do. We’re among those few.

Everything we do is based on measurable results. Whether it’s local SEO, PPC ads, social media marketing, or any of our other services, we’re serious about getting you results that show up in your bottom line.

Long-term partnership

We’re not your garden variety digital service provider only interested in taking your money. While we’re not a charity, we do view every project as an opportunity for a long-term partnership with our clients. We’re at our best when we grow together.

“I’m interested. What now?”

Step 1: Schedule a Fact-Finding Meeting

First, we’ll talk about your business, market, goals, budget, customers, etc. We’ll help you figure out whether LSAs are the right fit or you should look at our other digital marketing services. 

Step 2: We’ll study the local market and help you with forming a strategy based on our expertise

We’ll get the coffee maker going, roll up our sleeves and do all the necessary research to form a strategy for your digital marketing needs.

Step 3: We’ll help you set up and manage your Google LSAs

We’ll set up and monitor the ads campaign for you. While we take care of the ad management process, all you have to focus on is managing the leads. And counting the money, of course.

Give us a call today to schedule your fact-finding meeting and learn how Local Service Area ads can increase your bottom line!