custom landing pages

WHAT ARE CUSTOM LANDING PAGES?

Landing pages are the first place website visitors go when they arrive on your site. For example, if someone clicks on a link to a blog you shared on Facebook, that blog is the “landing page” (or first page they hit) for that visitor.

Although sending people to your blog is great as it builds trust through content marketing, you should also have intentional landing pages that are designed to move prospects through the buying cycle.

WHAT ARE INTENTIONAL LANDING PAGES?

Landing pages that are designed to convert website visitors by encouraging them to take action are essential for growing your bottom line.

Below are some examples of what all “actions” you can encourage via landing pages:

  • Form completion
  • Phone calls
  • Newsletter signup
  • Request a free quote
  • Download app, white paper, eBook, etc.
  • Buy now / shop now
  • Print coupon

Ultimately landing pages for your marketing campaign should be designed with a narrow focus and a very clear call-to-action.

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USE LANDING PAGES FOR YOUR BUSINESS

The best landing pages grab the attention of your readers, are narrowly focused, list the benefits of completing the action, and include a clear call-to-action. Also remember landing pages should typically be brief (this doesn’t mean they have to be short) and should always use powerful language that appeals to your ideal customer.

Contact Uptick Marketing today to learn how you can better utilize landing pages to help lead prospects to the next step of the buying process!

Landing Pages Stats

Going from 10 to 15 landing pages increases conversion rates by 55%.
Videos on landing pages increase conversions by up to 86%.
Landing pages with multiple calls-to-action get 266% less conversions.

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