WHAT ARE CUSTOM LANDING PAGES?
Landing pages are the first place website visitors go when they arrive on your site. For example, if someone clicks on a link to a blog you shared on Facebook, that blog is the “landing page” (or first page they hit) for that visitor.
Although sending people to your blog is great as it builds trust through content marketing, you should also have intentional landing pages that are designed to move prospects through the buying cycle.
WHAT ARE INTENTIONAL LANDING PAGES?
Landing pages that are designed to convert website visitors by encouraging them to take action are essential for growing your bottom line.
Below are some examples of what all “actions” you can encourage via landing pages:
- Form completion
- Phone calls
- Newsletter signup
- Request a free quote
- Download app, white paper, eBook, etc.
- Buy now / shop now
- Print coupon
Ultimately landing pages for your marketing campaign should be designed with a narrow focus and a very clear call-to-action.