Digital Advertising Helps You Find Your Audience When They’re Ready to Act

Advertising used to be a giant pain that nobody liked. That’s because it was disruptive—just when you’re really getting into your evening TV show, bam! A commercial break hits and suddenly you’re hearing about a product that you have no interest in.

These days, advertising is different—especially in the digital space. You’re not seeing ads for things you aren’t interested in; you’re seeing ads for things you love, things you need. It’s incredibly targeted and powerful, and if you’ve noticed ads from other companies online that seem to know exactly what you want and when you want it, you may have already thought about running similar ads for yourself.

The problem is that advertising is a complex, multilayered discipline that’s always changing. It requires several different types of skills, like copywriting, graphic design, budget management, and knowledge of multiple advertising platforms. If that sounds like a lot to handle on your own, you might be interested to know that here at Uptick, we have three different teams that work on every ad campaign we produce. So yes, it is a lot to handle, and if you’ve tried to do it all on your own, you probably already know that’s not really advisable.

Here are a few types of advertising that Uptick offers.

Search Engine Marketing (SEM) / Pay-Per-Click Advertising (PPC)

SEM (Search Engine Marketing) via Google Ads puts your text ad in Google search results when people search for your products, service, or even competitors. Consumers turn to search engines to research before making buying decisions, or to find companies that have the products and services they wish to buy. Advertising on search engines positions your company right where they are searching, increasing the likelihood that they will choose you over the competition.

With this type of advertising, the Google Ads platform is used to create text ads that show in search results. You are charged each time your ad shows up in search results and is clicked.

Display Advertising

Where search engine marketing relies on text ads that appear in search results, display advertising uses graphic ads. Generally, display advertising can be broken down into three categories: behavioral advertising, geo targeting, and website retargeting.

Behavioral Advertising

With behavioral advertising, we can help your business target people who visit certain types of websites or search for similar products or services online. When someone searches for specific words or browses specific types of websites, your ads will then follow them around online.

Geo Targeting

Geo targeting allows you to target people who enter a specific “fence.” A boundary zone is created, and if someone enters that zone, your ads start following them around the web. This service is great for trade shows and events, conferences, and places where you know your target market spends their time.

Website Retargeting

When someone visits your website (or certain pages on your website), your ads follow them around as they browse online. The goal of website retargeting is to remain top of mind and help encourage them to return to your website. You know when you search on Amazon for a product and it shows up later in your social media feed? That’s website retargeting!

Reach Out to Us Today!

There’s no time like the present to start a conversation about digital advertising for your business. Contact us today and let’s talk about how Uptick can help you reach your audience in a whole new way.

Frequently Asked Questions

  • Search engine marketing requires that you pay to play. Your ads can quickly be up and running, allowing you to get immediate traffic. SEO, on the other hand, is a long-term strategy that takes time and enables you to show up in organic (unpaid) search results. We typically recommend that our clients do both SEO and SEM, and possibly discontinue the SEM once they are getting the results they desire from SEO.
  • Of course! We know that, as a small business, your marketing budget may be tight. One huge plus for your small business in terms of PPC is that you only pay when someone clicks your ad, which allows even small companies to show ads alongside their biggest competitors.
  • Our team takes what we learn about your business and we use keyword tools and planners to determine the best strategy for your campaign. We take into consideration everything from the number of monthly searches for the term to the competitiveness and estimated cost-per-click. We help make sure the right keywords are chosen so you aren’t wasting money by showing up in unrelated searches.

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