Behavioral Advertising

Reach Your Audience Like Never Before

By targeting consumers based on their online behavior and interests, you can elevate your brand to new heights with the power of behavioral advertising.

With the ability to serve personalized ads to consumers who have demonstrated an interest in products or services like yours, you can maximize the effectiveness of your marketing budget and achieve higher conversion rates. Say goodbye to generic advertising and hello to a more targeted and engaging approach with behavioral advertising.

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What Is Behavioral Advertising?

Behavioral advertising utilizes data to target consumers based on their behaviors — allowing you to advertise to your target market like never before! Put your ads directly in front of your target audience based on everything from their online and offline purchases to the websites they visit and emails they receive.

This strategy enables you to gain insights into the behavior patterns of your potential buyers and get your business in front of them as they browse the web. All you need to do is share details about your target market, competitors, and your products/services, and we’ll optimize your ads’ impact while giving you a competitive edge.

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Benefits of Behavioral Advertising

Why use big data to reach your target market? Instead of advertising to the masses, maximize your marketing dollars by only marketing to those who are potential buyers. Put your message in front of the right buyers, at the right time, with the right message — and transform the way you advertise your business online!

Cast a wider net and reach potential customers more effectively with this innovative, intentional online advertising tactic!

  • Relevant Traffic

    Behavioral advertising allows you to reach customers who have shown an interest in your products or services, increasing the relevance of your ads and driving more traffic to your website.

  • User Experience

    By delivering ads that are relevant to the customer’s interests, needs, and behaviors, you can increase the chances of conversions and create a more positive user experience.

  • Cost-effective

    Get a better return on investment (ROI) compared to other advertising methods, thanks to the precision targeting and increased relevance. You’ll be reaching people who are more likely to convert, resulting in a higher ROI for your advertising spend.

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How Does Behavioral Advertising Work?

Every action a person takes online and offline is captured with major data providers creating customized profiles. If someone buys a 2017 BMW, it’s documented. If that same person browses Forbes.com, it’s added to their profile. All you need to know are the common demographics of your typical customer — and we can find others just like them online! Read More

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Everyone at Uptick has just been fantastic to work with, and their results speak for themselves. Cannot recommend them highly enough.

Waters Sullivan, LLC

I have been working with Alan, Monica, Manny, Luke, and others at Uptick for years and couldn’t be happier with the improvements in our marketing as well as the professionalism of everyone on the Uptick team. 10/10 recommend!!

Diamond Golf Cars

Our partnership with Uptick has exceeded all our expectations. Everything they do is first-class, from communication to customer service to delivering a tailored marketing strategy with measurable results. It is clear they truly care about our business. Our consultant, Matt Spivak, is as knowledgeable, responsive, and kind as they come! We are very happy we made the decision to work with them.

Portraits, Inc.

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Make Your Digital Marketing Work for You

Digital marketing can be daunting, especially if you've only ever worked with traditional marketing and media planning. If you've had bad experiences with digital marketing agencies that failed to deliver results in the past, it can be hard to invest money into it all over again.

However, there's no need to go it alone. Our team of Birmingham-based digital marketing experts is here to guide your business to advertising success, one click at a time. We offer full transparency and plain-speak language to help you stay informed every step of the way. At Uptick, we work on your business so you can continue working in your business.

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