Google PPC

Show Up in Search Results and Get Qualified Leads

The goal of effective online advertising is understanding your target market, including where they spend their time online and which messages spur them to act. With online advertising, your company can put the right message in front of the right people at the right time, with repetition.

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What Is Pay-Per-Click Advertising

Pay-per-click (PPC) advertising refers to the paid ads that show up in search results, denoted by the word “ad.”

Depending on the search term, there are up to four of these ads before the organic (non-paid) results and an additional three ads at the bottom of each search results page.

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Why Pay-Per-Click Ads Are Effective

The great thing about pay-per-click advertising is you only pay when people actually click your ad. Typically, an ad is only clicked when the searcher is actually interested in what is being advertised. That means you’re often paying for solid leads instead of irrelevant traffic.

For every $1 invested in PPC advertising, a business makes $2.

Pay-per-click advertising puts your products and services directly in front of your target market as they search for what your business has to offer. With great ads and an intentional landing page, you can better convert searchers into buyers.

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Why You Need The Experts

Great PPC advertising campaigns require special skills: analytical insight, creative writing, and knowledge of consumer psychology. These skills help move your target audience through the sales funnel. When not set up correctly, you can waste a lot of money reaching the wrong people—or paying for clicks only to not have them convert into customers.

Learn how Uptick Marketing can help create an intentional and effective pay-per-click campaign to drive more traffic and generate more leads for your business.

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Everyone at Uptick has just been fantastic to work with, and their results speak for themselves. Cannot recommend them highly enough.

I have been working with Alan, Monica, Manny, Luke, and others at Uptick for years and couldn’t be happier with the improvements in our marketing as well as the professionalism of everyone on the Uptick team. 10/10 recommend!!

Our partnership with Uptick has exceeded all our expectations. Everything they do is first-class, from communication to customer service to delivering a tailored marketing strategy with measurable results. It is clear they truly care about our business. Our consultant, Matt Spivak, is as knowledgeable, responsive, and kind as they come! We are very happy we made the decision to work with them.

Proudly Located in Birmingham, AL

We create and execute custom PPC campaigns for a variety of businesses locally, regionally, nationally, and globally.

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Take the Next Step

Reach out today and let’s start building an online presence that will pay off for years to come. In the meantime, download our FREE Digital Marketing Guide for a solid plan to grow your company’s online visibility, drive visitors to your website, and convert those visitors into paying customers.

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