Increase Conversions With Website Retargeting
Did you know that only 8% of your website visitors will act on their first visit to your website? That means 92% of people leave your website without acting – without buying, filling out a form, calling, downloading, or signing up for a newsletter.
Your business can’t thrive by only converting that 8%. You need more visitors, more leads, and more customers.
So, how do you get that 92% back to your website? You use online ad retargeting.
Online ad retargeting puts your business in front of those who visited your website but left without making a buying decision.More Tips
How Does Online Website Retargeting Work?
Why use big data to reach your target market? Instead of advertising to the masses, maximize your marketing dollars by only marketing to those who are potential buyers. Put your message in front of the right buyers, at the right time, with the right message — and transform the way you advertise your business online!
Cast a wider net and reach potential customers more effectively with this innovative, intentional online advertising tactic!
Pixel-based retargeting is a common form of retargeting that utilizes a pixel, or a small piece of code, to track website visitors and subsequently display ads to them as they browse other sites or social media platforms. This technique allows businesses to segment their audience based on their behavior on the website, such as pages viewed or items added to the shopping cart, and then target them with personalized ads.
However, pixels don’t collect information like names and physical addresses of website visitors. Instead, they track the IP addresses of the devices that access the site, enabling a specific set of targeted ads to be directed at that IP address in the future. This allows businesses to reach potential customers who have already shown an interest in their products or services, thereby increasing the likelihood of conversions.
Pixel-based retargeting is an effective way to stay top-of-mind with potential customers and drive them back to the website to complete a purchase or conversion. Additionally, it allows businesses to measure the effectiveness of their ad campaigns and make data-driven decisions to optimize their results.
List-based retargeting involves creating a custom audience based on a list of email addresses, phone numbers, or other personal information provided by a business. By uploading this list to an advertising platform, you can specifically target these individuals with ads across various platforms such as social media, websites, or search engines. This type of retargeting allows businesses to focus their advertising efforts on individuals who have already shown an interest in their products or services, resulting in a more efficient and effective marketing campaign.
List-based retargeting can also be used for customer retention and re-engagement efforts, such as targeting customers who have abandoned their shopping carts or not made a purchase in a while. However, it is possible to get too much of a good thing. You have to be careful to not overwhelm your potential customers by overloading them with ads, leading to a negative outlook on your business.
Everyone at Uptick has just been fantastic to work with, and their results speak for themselves. Cannot recommend them highly enough.
I have been working with Alan, Monica, Manny, Luke, and others at Uptick for years and couldn’t be happier with the improvements in our marketing as well as the professionalism of everyone on the Uptick team. 10/10 recommend!!
Our partnership with Uptick has exceeded all our expectations. Everything they do is first-class, from communication to customer service to delivering a tailored marketing strategy with measurable results. It is clear they truly care about our business. Our consultant, Matt Spivak, is as knowledgeable, responsive, and kind as they come! We are very happy we made the decision to work with them.
Proudly Located in Birmingham, AL
At Uptick Marketing, we specialize in developing and implementing personalized retargeting strategies for businesses of all sizes and locations. If you’re interested in taking your online advertising to the next level, let’s connect and discuss how we can help you achieve your goals.
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