WHAT IS BEHAVIORAL RETARGETING?
Do your potential customers tend to visit certain websites before making a buying decision? For example, let’s say you know that people go online to purchase TVs from Best Buy and your company installs TVs. You can have your business ads follow those who visited the Best Buy television pages all over the Internet!
BENEFITS OF BEHAVIORAL RETARGETING:
Why choose to target people based on their browsing habits? Below are three of the biggest benefits of this type of online marketing:
- Get relevant traffic to your website.
- Better target potential customers who may not know you exist.
- Keep your message in front of prospects until they are ready to buy.
Cast a wider net and reach potential customers more effectively with this innovative, intentional online marketing tactic!