online behavioral retargeting

WHAT IS BEHAVIORAL RETARGETING? 

Do your potential customers tend to visit certain websites before making a buying decision? For example, let’s say you know that people go online to purchase TVs from Best Buy and your company installs TVs. You can have your business ads follow those who visited the Best Buy television pages all over the Internet!

BENEFITS OF BEHAVIORAL RETARGETING:

Why choose to target people based on their browsing habits? Below are three of the biggest benefits of this type of online marketing:

  • Get relevant traffic to your website.
  • Better target potential customers who may not know you exist.
  • Keep your message in front of prospects until they are ready to buy.

Cast a wider net and reach potential customers more effectively with this innovative, intentional online marketing tactic!

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HOW DOES BEHAVIORAL RETARGETING WORK? 

When a potential customers visit one of the websites identified, a cookie is put on their computer. Then, your ad follows them around the Internet (including Facebook!) until they are ready to buy. This is known as behavioral retargeting, specifically based on their browsing history!

Learn how Uptick Marketing can help keep your business ads in front of targeted potential customers until they are ready to make a buying decision! Contact the Uptick team today.

Online Behavioral Retargeting Stats

Targeted ads are 2X as effective as non-targeted ads.
of consumers prefer targeted ads over non-targeted ads.
marketing a business online It takes 10 touch points to convert prospects into buyers.

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