The best thing about online marketing is an increased ability to measure success of each campaign and tactic, allowing you to amend your strategy to increase ROI.

Some of the things you can measure with online marketing analytics includes:

  • Who is visiting your site (demographics)
  • How much traffic you’re getting
  • Where your visitors are coming from
  • What pages they view
  • How long they stay on the page
  • Whether or not they’ve clicked on a link
  • How many times an item has been downloaded
  • How much you’re spending per click with online advertising
  • And much more!

In short, analytics allows you to continue what is working and amend your strategy to get better results – helping your business to grow by better allocating resources.