Your Business Deserves to Be Found Online
You provide a product or service that people want, and you know there are people out there looking for what you can give them. The question is, are they finding you? Or is your business getting lost somewhere at the bottom of page one (or, heaven forbid, page two) of search results?
We all know there’s a lot of noise out there. Your business has to find a way to break through the static to get in front of the right people. One of the best ways to do that is through an organic SEO strategy that will send your business’s search rankings higher than ever before, and while it’s not a silver bullet, doing it right will have you reaping the benefits of your hard work for years to come.
So let’s say you’re sold on doing it right. Next question: What does that mean? Are we just talking about keywords, or is there more to SEO than there used to be? Let’s dive into what exactly SEO is and what it takes to perform the work correctly.
What Is Search Engine Optimization?
SEO (Search Engine Optimization) is a digital marketing practice that’s all about increasing your discoverability on search engines, mainly Google. If you’re easily discoverable through Google, that single-handedly increases your chances of gaining more brand recognition and more customers, especially since an estimated 93% of all online experiences start with a search engine.
Showing up organically in search results requires understanding what search engines value and then providing that value. The next logical question is: What do search engines value? It changes all the time, but generally, search engines care about providing the best results to searchers. That means evaluating a ton of data about your business in just milliseconds, and delivering results that are ranked based on how much the search engine trusts your website.
No area of digital marketing is more layered, complex, or evolving than SEO. In fact, best practices for SEO have changed so much over the past few years that if you don’t keep up, you won’t just be missing out on new opportunities—you could actually be penalized by Google and pushed down in search rankings. And when we say it evolves quickly, we really mean it; one of our favorite jokes around here is that by the time we get done talking about how SEO works, it will have changed again. Keeping up with it is literally a full-time job, which is why we have five SEO professionals on our team who all thoroughly understand the foundations of the practice but specialize in a certain element of it, because it just takes that many people paying attention in order to really keep up.
How Does SEO Work?
Organic search engine optimization is a combination of two types of strategies: onsite and offsite optimization. Onsite SEO refers to optimization tactics you implement on your business’s website. Everything from the keywords you use on the page to the other pages on your website that you link to comes into play, as well as page load speed, metadata, user experience, and more.
Offsite SEO refers to information about your business that is not on your website. This includes things like your business’s Google Business Profile (formerly Google My Business) listing, social media profiles, inbound links from other (hopefully reputable) websites, and more. Proper offsite SEO strategies should include link building, directory optimization of your business listings, and review management.
In order to improve the chances of your business reaching your target audience, you need an SEO strategy that addresses both onsite and offsite SEO, including review tracking and curation.
There’s nothing simple about a good SEO strategy, which means it’s wise to call in the professionals. Ready to talk? We’d love to hear about your business goals and show you how we can help you reach them. Contact us today for a free Fact-Finding meeting and see how you can make SEO work for you!