Strike the Balance Between Users and Search Engines
Achieving SEO success requires a delicate balance between catering to users and aligning with search engine algorithms. By crafting content that genuinely addresses what users are searching for, you keep them engaged with your site and coming back for more. At the same time, you’re establishing yourself as a trusted expert in the eyes of search engines, meaning they’ll show your website to more users in search results.Get Found
Reach the Right Audience in the Right Place
The first step to a winning SEO Content Strategy is to identify who your audience is. Then, you can create and implement a content strategy that speaks to both that audience and search engines.
DO YOUR (KEYWORD) RESEARCH
Your target keywords are essentially the words or phrases your audience is typing into Google’s search bar before (hopefully!) your website pops up in the results. From there, you can tailor each piece of content around one of those keywords. This makes your content more engaging for your audience and also helps it gain visibility with search engines.
What’s the point in looking at your website if it says the same thing as your competitors? That’s exactly what your potential customers and Google are asking themselves. So, make sure your website has something unique to offer. Approach a popular topic from a new angle or add your own spin to it. This shows both humans and bots that you know what you’re talking about.
There’s a reason that books have chapters—and that’s the same reason that your webpages should have H2s, H3s, and maybe even some H4s. No one, including crawl bots, wants to read a huge wall of text. When you include formatting in your content strategy, you’re making it easier for everyone to read and understand what you have to say. While you’re at it, be sure to check for typos and include some images.
Our partnership with Uptick has exceeded all our expectations. Everything they do is first-class, from communication to customer service to delivering a tailored marketing strategy with measurable results. It is clear they truly care about our business. Our consultant, Matt Spivak, is as knowledgeable, responsive, and kind as they come! We are very happy we made the decision to work with them.
Everyone at Uptick has just been fantastic to work with, and their results speak for themselves. Cannot recommend them highly enough.
I have been working with Alan, Monica, Manny, Luke, and others at Uptick for years and couldn’t be happier with the improvements in our marketing as well as the professionalism of everyone on the Uptick team. 10/10 recommend!!
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We create and execute custom Ongoing SEO strategies for a variety of businesses locally, regionally, nationally, and globally. Reach out today, and let’s start a conversation.