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People In Your Area Are Searching For What Your Company Offers—Are You Showing Up?

“Near me” searches have gained tremendous popularity over the past few years, with more than 1.5 billion such searches happening every month. With that much volume, it’s clear that local SEO needs to be a priority—but what exactly is local SEO, and how can you make sure you’re doing it right?

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Local SEO: The Basics

The main goal of a professional local search engine optimization strategy is to provide consistent and accurate information about your business in online directories so that people in your local area can find you easily.

If you’ve ever searched online for a local business, you’ve seen this service in action. Let’s say you’re a resident of the Birmingham area and you type in “bicycle shop near me.” The results that come up are the bicycle shops located closest to you, but that isn’t the only determining factor in which local businesses rank highest for your search.

Ranking Factors For Local Search Engine Optimization

The level of trust your business earns from search engines depends on a variety of factors, including the following:

  • Your Google Business Profile listing
  • On-page optimization (presence of local data on your website)
  • Backlinks (i.e. links to your site from other reputable sites)
  • Consistent information across online directories
  • Accurate name, address, phone numbers, etc.
  • Relevant “categories”
  • Proximity to city center
  • Online reviews

As you can see, there’s a lot involved in creating a strong local SEO strategy—and in order to be as effective as possible, your local SEO tactics need to be part of a larger digital marketing strategy, including optimized website design.

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Why Local SEO Matters For Your Business

Local search engine optimization helps your business do two things:

1) Show up higher in search engine results, and

2) Control how your business appears online.

If you don’t claim your online business listings, then the data will be filled out for you using whatever existing information the search engines can find.

The result of this patchwork of existing information is often incorrect details that frustrate customers and result in lost business. The last thing you want is the wrong address, phone number, hours, or business image to be shown to your target market when they’re looking for what you offer—they may go to the wrong location or get the wrong impression about your business based on the photos that show up.

If someone never makes it to your actual website (as many searchers don’t), then that first impression may be the only shot you get.

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Local SEO: The Basics

If you’re looking for a marketing agency to help you build a strong local presence online, Uptick has the experience and the skills to give you what you need. We’ve been doing SEO for well over a decade—in fact, some people on our team have been doing it since before Google existed. Today, we specialize in producing high-quality content that incorporates target keywords and helps drive traffic to your site through the power of SEO.
Our Birmingham SEO team is ready to optimize your local listings so that your company attracts the right kind of potential clients, loyal customers, and a pipeline full of prospects—but we do much more than SEO services. In fact, we offer more than 30 different services, including:

3 Steps To Higher Rankings In Local Search Results

Contact Our Team

Reach out to us via the form above, or call us at (205) 354-2790. We’ll schedule a time to meet with you, learn about your business, and answer any questions you have.

Review Your Strategy

After we spend some time getting to know you, we’ll create a custom local SEO strategy based on your goals and current situation. We’ll walk you through it so you’re fully in the know.

Improve Your Local Presence

With a digital agency like Uptick, you get a whole team of SEO experts who are skilled in helping businesses like yours become more visible in their local space.

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Our partnership with Uptick has exceeded all our expectations. Everything they do is first-class, from communication to customer service to delivering a tailored marketing strategy with measurable results. It is clear they truly care about our business. Our consultant, Matt Spivak, is as knowledgeable, responsive, and kind as they come! We are very happy we made the decision to work with them.

Everyone at Uptick has just been fantastic to work with, and their results speak for themselves. Cannot recommend them highly enough.

I have been working with Alan, Monica, Manny, Luke, and others at Uptick for years and couldn’t be happier with the improvements in our marketing as well as the professionalism of everyone on the Uptick team. 10/10 recommend!!

Proudly located in Birmingham, AL

We create and execute custom Ongoing SEO strategies for a variety of businesses locally, regionally, nationally, and globally. Reach out today, and let’s start a conversation.

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Take the Next Step

The world of search engine optimization can be overwhelming, especially if you don’t have the necessary experience to navigate it with confidence. If you've had bad experiences with digital marketing agencies that failed to deliver results in the past, it can be hard to invest money into it all over again.

The good news is that you don’t have to go it alone. Our team is here to guide your business to advertising success. We offer full transparency and plain-speak language to help you stay informed every step of the way. At Uptick, we work on your business so you can continue working in your business.