Search Engine Optimization (SEO) is an intentional strategy that is designed to help your business show up higher in organic (non-paid) search results.

Over the years, SEO has evolved. Simply placing keywords throughout the content of your website used to be enough. As Google emphasizes user experience, proper SEO is now a more comprehensive strategy that extends far beyond keywords.


A great SEO strategy focuses on the elements that search engines look for when evaluating and ranking websites. These include:

  • Mobile-friendliness
  • Ease-of-use and navigation
  • Website loading time / site speed
  • Social media integration
  • Keyword usage on your website
  • High-quality, relevant content
  • Fresh content on your website

In order to rank higher in search results, you need an evolving SEO strategy that takes each of these aspects into consideration.


With nearly 89% of people utilizing search results to make buying decisions, a comprehensive and intentional SEO strategy helps your business better reach those searching for your products or services.

The key is determining what prospects are searching for online in relation to your business and then crafting a plan to help your business show up organically in those search results.

Learn how Uptick Marketing can create a SEO strategy for your business – helping you to earn more traffic, gain more customers, and grow revenue through the Internet. Connect with us!

Frequently Asked Questions

  • Search engine optimization is very important, but it does not provide overnight results. You should see small spikes in visibility right after implementing a robust SEO plan, but you’ll see the real results as you sustain your SEO efforts long-term.
  • Keyword research is the process of finding the keywords that should live on your business’s website. This information is obtained by determining what people are searching for, what your competitors are ranking for, and which terms your business should pursue. Keywords should always be based on their relevance to your products and services, as well as their search volume and existing rank.
  • We will perform a website audit, which is just an assessment of your website for factors that affect SEO. These aspects include meta descriptions, page load time, alt text, and much more. Once the audit is complete, a tailored SEO strategy can be created and implemented. First, we will focus on fixing issues. Then, we will proceed to optimizing your website based on our findings in the audit.
  • Search engines are just like us—they are constantly looking for the best way to do their work, and this means that they update their ranking factors and priorities. To stay on top of the SEO game, you’ll need an expert with the experience and stamina to keep up with these constant changes.

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