WHY SOCIAL MEDIA MARKETING MATTERS
Regardless of your target market, your ideal customer is active on social media. The key is determining which platforms they utilize and then creating high quality, educational content that helps them put more trust in your brand.
Social media not only provides you with a direct line of communication to potential customers, but it also improves your overall search engine optimization efforts.
In today’s digital society, the question is no longer should your business have a social media presence, but instead which platforms are best for your target market and what types of content should you be posting?
MEASURING SOCIAL MEDIA SUCCESS
Can social media lead directly to sales? Absolutely. However, it’s essential to understand that social media is an engagement-based platform. Therefore, your business should ultimately be using these platforms to educate and build trust with your target market. As your business builds trust, your bottom line will inevitably grow.
Below is a list of some ways you can measure success of your social media strategies:
- Website visits
- Engagement (likes, comments, shares)
- Brand sentiment
- Brand awareness (social media advertising)
Social media is a very powerful way to grow your business through educating and engaging with your target market. Your competition is social – you should be, too!