WHY VIDEO MARKETING WORKS
Video marketing is incredibly effective for just about any businesses due to its unique ability to elicit emotion and effectively tell stories. When done right, videos help build trust with your target market, increasing the likelihood that they will contact your business and ultimately make a buying decision.
Furthermore, search engines love videos. When you have videos embedded (ideally from YouTube) into your website, you are up to 53 times more likely to show up in search results.
HOW YOU CAN USE VIDEOS ONLINE
There are a variety of ways you can utilize video marketing to help better educate and build trust with your target marketing online.
Below is a brief list of some of the most common uses for video marketing online:
- Implement educational videos into product and service pages
- Use in online advertisements
- Share on social media platforms
- Combine with blogs to increase reach and effectiveness
- Use for customer testimonials and success stories
- Provide product training and support
Videos can save your business time, better convert viewers into paying customers, and increase your overall online presence.