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ga4

The Beginners Guide to GA4

April 7, 2022

We’re sure that by now you’ve heard that Google Analytics is changing to Google Analytics 4 (GA4). Does this news make you feel a bit uneasy? That’s okay! We know […]

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universal analytics

Universal Analytics Is Going Away: What to Know

April 5, 2022

Another one bites the dust (but that’s just kind of the way it goes with Google). Google is sunsetting Universal Analytics in favor of Google Analytics 4 (GA4). The change […]

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5 Things You Need to Know About GA4

October 15, 2021

Should you use Google Analytics 4—and its machine learning tools—for data collection about website user data and behavior while they’re on your site? From a marketing perspective, is it helpful […]

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