We’re sure that by now you’ve heard that Google Analytics is changing to Google Analytics 4 (GA4). Does this news make you feel a bit uneasy? That’s okay! We know that a major platform update like this can seem intimidating! That’s why we are going to walk you through the update! What Is Google Analytics…
Read More
Another one bites the dust (but that’s just kind of the way it goes with Google). Google is sunsetting Universal Analytics in favor of Google Analytics 4 (GA4). The change is slated to take full effect on July 1, 2023 for Universal Analytics and October 1, 2023 for 360 Universal Analytics properties. On those dates,…
Read More
Should you use Google Analytics 4—and its machine learning tools—for data collection about website user data and behavior while they’re on your site? From a marketing perspective, is it helpful to do so? We’re here to help answer your analytics-based questions. We’ve put together five main things you need to know about GA4. Read on…
Read More
