We’re sure that by now you’ve heard that Google Analytics is changing to Google Analytics 4 (GA4). Does this news make you feel a bit uneasy? That’s okay! We know […]
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We’re sure that by now you’ve heard that Google Analytics is changing to Google Analytics 4 (GA4). Does this news make you feel a bit uneasy? That’s okay! We know […]
Read MoreAnother one bites the dust (but that’s just kind of the way it goes with Google). Google is sunsetting Universal Analytics in favor of Google Analytics 4 (GA4). The change […]
Read MoreShould you use Google Analytics 4—and its machine learning tools—for data collection about website user data and behavior while they’re on your site? From a marketing perspective, is it helpful […]
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