google analytics

Why (And How) to Track Google Analytics KPIs

We get it. Sometimes, looking at Google Analytics feels like looking at an entirely different language. The good news is that we are here to help you make sense of these numbers—and apply them to your digital marketing strategies!  What Are Google Analytics KPIs? To start, we should address what Google Analytics KPIs are exactly….
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The Beginners Guide to GA4

We’re sure that by now you’ve heard that Google Analytics is changing to Google Analytics 4 (GA4). Does this news make you feel a bit uneasy? That’s okay! We know that a major platform update like this can seem intimidating! That’s why we are going to walk you through the update! What Is Google Analytics…
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Universal Analytics Is Going Away: What to Know

Another one bites the dust (but that’s just kind of the way it goes with Google). Google is sunsetting Universal Analytics in favor of Google Analytics 4 (GA4). The change is slated to take full effect on July 1, 2023 for Universal Analytics and October 1, 2023 for 360 Universal Analytics properties. On those dates,…
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How Do I Know for Certain that My SEO Is Working?

For time-strapped business owners, SEO can be one too many things on their plate. After all, owners are having to don many hats on a day-to-day basis—and SEO specialist probably isn’t their go-to area of expertise, let alone interest. But SEO is still important, whether you’re an exclusively online retailer or just want to be…
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5 Things You Need to Know About GA4

Should you use Google Analytics 4—and its machine learning tools—for data collection about website user data and behavior while they’re on your site? From a marketing perspective, is it helpful to do so? We’re here to help answer your analytics-based questions. We’ve put together five main things you need to know about GA4. Read on…
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