local search

In-Store Product Availability Is Now a Known Local SEO Ranking Factor

In the spirit of connecting users with local businesses, Google recently introduced a new way to boost search rankings. The new section, “Add in-store products,” allows sellers to list commodities on their Google Business Profile. This local SEO ranking factor runs on Pointy, a Google tool that promotes physical stores to local customers. The good…
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The November 2021 Local Search Update: What Is the ‘Vicinity’ Update?

It looks like Google is a firm believer in the “New Year, New Me” mantra. Google ended 2021 strong, releasing updates for several of its services that will change how businesses use these features in the New Year (or at least until the next update). After making the switch from Google My Business to Google…
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