local seo

In-Store Product Availability Is Now a Known Local SEO Ranking Factor

In the spirit of connecting users with local businesses, Google recently introduced a new way to boost search rankings. The new section, “Add in-store products,” allows sellers to list commodities on their Google Business Profile. This local SEO ranking factor runs on Pointy, a Google tool that promotes physical stores to local customers. The good…
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How to Reply to Negative Reviews on Your Google Business Profile

Online reviews can help your business attract new customers. As people provide valuable feedback on your profile, this could have an effect on how others view your business. This said, not every review has nice things to say; you’re bound to receive both positive and negative reviews. Respond to these reviews in the proper manner…
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What Is Google My Business (now Google Business Profile)?

NOTE: As of December 2021, Google My Business (GMB) is now Google Business Profile (GBP). This article has been updated from the original postdate of March 30, 2021 to reflect this new name change and relevant information.    Google Business Profile is a free tool you can use to improve your results on Google Search and…
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How to Reply to Positive Reviews on Your Google Business Profile

NOTE: As of December 2021, Google My Business (GMB) is now Google Business Profile (GBP). This article has been updated from the original postdate of November 11, 2021 to reflect this new name change and relevant information.   Google Business Profile (GBP), formerly Google My Business, allows you to respond when people leave positive or negative reviews….
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Tips to Optimize Your Google My Business Local Listing

You Set Up Your Google My Business Listing. Now What? To optimize your Google My Business listing, the first step is to fill out all of the information fields available for your business profile. Fill them out exactly and correctly. Google encourages you to update your GMB listing with any changes immediately. This increases your…
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How to Keep Your Google Business Profile Updated

NOTE: As of December 2021, Google My Business (GMB) is now Google Business Profile (GBP). This article has been updated from the original postdate of June 12, 2021 to reflect this new name change and relevant information.    Ensuring that your customers have accurate information from your Google Business Profile account listing helps drive more people…
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How to Claim Your Google My Business

Having a business listing on Google is a great way to get new customers and expand your online presence. It legitimizes your business, and allows people to access your business information through a Google search. People can also request directions through Google Maps so that they can drive to your store. If you’re not already…
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