The Google MUM Update: What It Means for the Future of SEO

    For a long time now, internet users have struggled with language and geographical barriers when using search engines. That explains why Google constantly upgrades its algorithms to improve how search engines rank websites. Besides addressing bugs, the updates enhance the quality of search results for a better user experience. However, the Google MUM…
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MUM’s the Word: Spilling the Beans on MUM, Google’s Latest Algorithm Update

MUM’s the word—and now the next algorithm Google has in store. MUM, or Multitask Unified Model, is Google’s successor to BERT, which stands for Bidirectional Encoder Representations from Transformers. When BERT was unveiled, it offered cutting-edge search, identifying the full context of a phrase or searched word by checking the words that came before and…
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