online advertising

How to Leverage Social Media Stories for Business Marketing

We get it. Right when you feel like you’ve gotten the hang of one social media feature or platform (we’re looking at you, TikTok), another one is rolled out. And you’re starting back at square one. Don’t get discouraged or give up. We’re here to help you stay current on the latest social media trends…
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Meta Is Switching Up Facebook Ads Targeting. Here’s What You Need to Know for 2022.

Recently, Facebook has faced increased scrutiny for perceived intrusions into online privacy, which has caused advertisers and their platforms to reassess and readdress in an increasingly sensitive cultural milieu. In fact, in January of this year, Meta switched up its Facebook ads targeting. What does that mean for digital advertising? Read on for more info. …
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