The advent of HTTP/3 proves the web is constantly evolving. As technology advances, there’s a need for internet infrastructure to adapt to consumer demands. HTTP plays a significant role on the internet: It helps users load websites by governing how devices access and transfer files. Needless to say, HTTP/3 will influence communication between…
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For a long time now, internet users have struggled with language and geographical barriers when using search engines. That explains why Google constantly upgrades its algorithms to improve how search engines rank websites. Besides addressing bugs, the updates enhance the quality of search results for a better user experience. However, the Google MUM…
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In the spirit of connecting users with local businesses, Google recently introduced a new way to boost search rankings. The new section, “Add in-store products,” allows sellers to list commodities on their Google Business Profile. This local SEO ranking factor runs on Pointy, a Google tool that promotes physical stores to local customers. The good…
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Here at Uptick, we only have the best of the best on our team. That’s how we make sure that our clients are getting the best digital marketing experience possible. This is especially true for the Uptick SEO team. What Is SEO? Everyone wants to be at the top of Google’s search results, but most…
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Everyone wants more website traffic. That’s more chances of bringing in conversions, which helps you continue to do business. But what’s the secret sauce to getting more web traffic to your site—at least in terms of organic search? Well, the secret’s actually not that well-kept: You can 1) optimize your site for search engines and…
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If you didn’t know, now you do: video content is becoming an increasingly larger set of content marketing (the popularity of TikTok and YouTube offer ready-made reminders of this). Video content is not only here to stay: It’s thriving and actively transforming how people like to consume their content. For instance, Google’s new MUM update…
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Those looking to maximize their reach online often turn to social media to drum up engagement for their brand, products, or services—and some invest in SEO to help boost organic search and site traffic. But the question soon becomes this: Does my company or brand’s presence on social media affect my SEO? The short answer?…
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When you’re looking to go with an outside firm or freelancer to handle your SEO, there are things you have to consider in order to—basically—vet that company or person. Just like with other contract work (or work, in general) in and around the office, you want to make sure that that specified expert is worth…
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For time-strapped business owners, SEO can be one too many things on their plate. After all, owners are having to don many hats on a day-to-day basis—and SEO specialist probably isn’t their go-to area of expertise, let alone interest. But SEO is still important, whether you’re an exclusively online retailer or just want to be…
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We know web optimization is important, and not just because Google says so—albeit that does hold a lot of sway. Optimizing your website not only lands your pages in Google’s good graces: It also helps your site visitors, which can pay off in more site traffic, conversions, and business. But how often should you optimize…
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