Twitter is one of the most effective ways for companies to market their brand while also receiving feedback and interacting with your customers on a real-time basis. There are certain tools that make Twitter even more useful for businesses, with advanced search being one of the most beneficial. With the ability to search by specific keywords and phrases, as well as certain accounts, locations, and dates – it’s hard not to find the informative tweets needed to boost your Twitter success. Not familiar with this game-changing tool? Don’t worry, Uptick is here to help! We discuss some of the most helpful aspects of Twitter’s advanced search feature here, and are happy to answer any further questions you may have.
Education
Believe it or not, there are thousands of tweets that lead to educational opportunities for your company, and it’s easy to find them! Simply including the phrase “how to” in your advanced search will bring up new opportunities for growth. The best part? You’re getting this information from the most relevant, experienced, and competitive Twitter handles out there – and you can see how many other people are paying attention to their articles.
Target Audience
Finding your target audience and properly marketing your product is one of the most important aspects of social media marketing, and Twitter advanced search makes it an easy task. The location feature has to be one of the most specific insights the platform provides, allowing you to narrow down your target audience even more! You can also use advanced searching to see not only what customers are saying about your product (which we will discuss further in a little bit), but you can also see what companies your target audience is favoring and why. Once you hone in on your biggest competitors, you can study their tweets and provide more relevant and engaging content for your followers.
Customer Feedback
Certain Twitter users will have no problem directly tagging your page, but how do you get feedback from those who aren’t as upfront? Twitter makes it a lot easier to find the usually more difficult tweets to locate. This gives you a much wider range of information, keywords, phrases, and direct feedback that you can then use to sway these users’ opinions with more relevant content. Everything you’re looking for from your buyer persona can be found on social media, you just have to know where to look!
Uptick Is Here to Help!
We understand that even with the right tools, not every individual wants to spend their days studying social media platforms and adjusting their content accordingly. Fortunately, that’s exactly how we want to spend our days! We love staying updated on the latest trends, algorithm changes, consumer reactions, and all things digital marketing. Contact us for more information on how we can help you.
