When you market your business with blogs, articles, videos, infographics, newsletters, etc. you are educating your audience while also showing you are an authority on the subject. At the same time, you are performing these tasks in order to grow your business by building trust and increasing your reach.
However, when utilizing content marketing it is important for you to include calls to action in order to increase your chances of getting the results that you desire. The best way to get what you are looking for involves simply asking.
What is Your Objective?
Therefore, when creating content for your business marketing initiatives, it is important to determine what action you want your target audience to take.
Do you want them to visit your website? Would you like them to follow you on Twitter or like your Facebook page? Are you trying to get them to call or email you?
Whatever it is that you are trying to get the audience to do, make sure you simply make that request. More often than not, it is best to include the call to action at the end for maximum effectiveness. Basically, you utilize the content you create – which should be search engine optimized if online – to educate your audience and gain their trust. Then, include your call to action, which allows them to learn more about you if they choose.
Including Call to Actions on Social Media Platforms
Along with including a call to action at the end of your blog posts, make sure you are also encouraging people to like, share, retweet, etc. the content that you are posting online. Approximately 20% of traffic to your website will come from shared content; therefore, sharing the content you create and encouraging others to do so can go a long way at increasing your website traffic and – as a result – your reach.
In short, content marketing is incredibly effective at increasing your business reach and visibility; however, including calls to action is an important part of the process that should not be forgotten.
To learn more about effectively marketing your business and expanding your digital reach and online visibility, contact Uptick today!