When it comes to social media, we all have it. From personal pages to business accounts, there is a lot to learn and a lot to manage. Uptick’s social media team are experts at creating strategies, analyzing metrics, and working with the graphic design and SEO teams to ensure the content is visually appealing and properly optimized. There are a lot of elements to juggle, which is why it’s so important for us to have the right people on our team! Keep reading to learn more about the making of the Uptick social media team.
What Success Looks Like for the Social Media Team
One of our favorite parts about working with clients is watching their social media metrics skyrocket after onboarding. We work closely with our clients to create strategies that will drive engagement and increase reach on social media. It’s exhilarating to watch the metrics dramatically increase once we start implementing our strategies and content. We also make it our mission to maintain that momentum and continue delivering exciting and engaging content.
Social Media Marketing Challenges and Misconceptions
We find that the biggest misconception with social media marketing is that you can post to your business profiles in the same way that you post to your personal profiles. In reality, social media requires ample time, patience, flexibility, and strategy. Social media trends change so much faster than anything else. What’s trending right now might not be trending by the time you get the posts up. That’s why it’s essential to keep your feed a good mixture of “tried and true” posts, with a few trends mixed in. (We like to think of it as similar to your wardrobe. You always want to have your staple pieces with a few trendy items mixed in.)
Tips from our Team
We asked our social media team to share some wisdom about social media marketing. This is what they have to say:
Anna: Be consistent! It can be easy to let life and business consume your time and let social media fall to the side. But it’s imperative to post consistently to maintain your audience and engagement. It also lends credibility to your business or organization when people are looking at you for the first time. If they’re thinking about buying your product or donating to your nonprofit, but you haven’t posted in a few weeks or months? People are going to think twice about going forward.
Also, make sure you have a strategy for your social media posting. You don’t want to post randomly. Every post should have a purpose—drive people to your website, show people what your organization is like to help with recruiting, etc.
Alexis: Be patient and kind to yourself while you are learning. Social media marketing is an ever-changing landscape, and it can feel overwhelming! Just be patient, and know that the work you are doing will be seen and rewarded.
Our Favorite Part About Working In Social Media
It may sound a little cheesy, but our favorite part about working in social is our clients! Working with our clients to deliver successful social media is truly rewarding. We love hearing what a difference our strategies make in their business and that they feel they made the right choice in choosing Uptick Marketing. Are you interested in learning more about social media marketing? Contact us today!