When was the last time you stopped to think about the key messages you send to your target audience? What are you communicating to them directly and/or indirectly? Uptick Marketing, your favorite digital marketing agency in Birmingham, is here to help!
Read on to find out some of the extremely valuable knowledge you could obtain by attending our August Lunch and Learn.
Ask the Right Questions
It’s a great idea to have your company participate in a messaging exercise. You’ll learn a lot about your organization this way, and it helps everyone get on the same page.
Start by asking yourself, and the other members of your organization, questions like:
- What are your core values?
- What are your strengths?
- What are your weaknesses?
- What sets you apart from your biggest competitors?
By considering each buyer persona and utilizing the answers your company comes up with for these (and other) questions, you will be able to align your key messages to each potential buyer much more easily and effectively.
(We know that there’s a certain element each of your key messages for your buyer personas should contain. You can download the buyer persona worksheet here.)
The End Result
The goal of all of this is to communicate well with your customers and your potential buyers. Knowing who your target audience is only makes up half the battle! In order to reach them effectively, you’ve got to speak their language — and you won’t know which language they speak until you’ve asked yourself the right questions and thought about your buyer personas.
Once you’ve figured out how to communicate with your target audience, you can start creating key messages so that your buyers fully understand what you’re offering them — and they want to buy from you because they feel like you get them.
Space Is Limited — Register Today for Uptick Marketing’s August Lunch and Learn!
We only have 25 tickets available for this month’s Lunch and Learn, and they’re sure to go fast! We’ll be doing more of a workshop instead of a lecture format, so you’ll leave with something done instead of just a plan to do something.
Don’t wait — sign up today for delicious food and invaluable information. You’ll walk away with intentional key messages that will influence your target audience (and a full belly)!
We hope to see you there!