Digital marketing agencies are common in today’s world, but don’t be fooled – they’re not all the same. So how do you know what to look for and what to avoid? I’ve got some tips!
Tip #1: Beware the “Miracle Service.”
Whenever you encounter an agency that’s touting one specific service, saying it will take care of your every marketing need, consider that a red flag! I’ve never witnessed a one-size-fits-all approach that actually works to the extent they’re claiming. The truth is that your marketing approach should be as unique as your business, and what works for someone else may not work for you at all.
Tip #2: There’s Power in a Smaller Agency.
You may be tempted to go with a giant marketing firm simply because you figure with that many people, they must know what they’re doing! Well, that may be true – but there’s also likely a strong pecking order of directors, associate directors, and executives who are all clawing for more power or recognition. I’ve sat in on meetings at big agencies and seen many people not speaking up because they’re intimidated by the numbers – and that can cramp creativity.
Small agency employees tend to work more effectively together, sharing skills and ideas from all levels. This means that more experienced creatives will give guidance to junior staff, or maybe even help to develop great ideas. Employees will also cross disciplines in a smaller house, coming up with more varied, creative ideas. Time and again, I’ve seen a great idea come from the most unexpected person at a smaller agency – whereas at a big agency, the idea may never even surface.
Tip #3: Make Sure Your Goals and Budget Are Understood.
The marketing solution for your needs will depend on your budget and your goals. Ultimately, the goal is increased revenue and growth for your business – and if you’re willing to make the investment, the right marketing agency will help you get your business to where you want it to be.
Is Uptick the right partner for your marketing goals? Contact us today to start a conversation about how we can help your business reach the next level!