What Is Geotargeting & Why Is It Important?

geotargeting

Do you ever feel like you could do more for your business, but you don’t even know where to start? That feeling is completely normal! There are many different tools, tips, and tricks that businesses and organizations have adopted to maximize optimization. One technique that may give you fantastic results is geotargeting. 

What Is Geotargeting?

Geotargeting is a way for companies or organizations to advertise effectively through targeted advertisements. Based on their targeted geographic location, potential customers receive messages appropriate to their neighborhood and behavior. When consumers enter a location, such as a restaurant, a brick-and-mortar store, or even an e-commerce site, Google Ads will start to target the customers in the direction of your business to promote more traffic. 

How Can You Geotarget? 

There are different ways to geotarget effectively. Various geotargeting softwares can be applied to social media sites, like Facebook, Twitter, Instagram, TikTok, and Snapchat, to reach more potential customers. 

Radius or Location Targeting 

Radius targeting uses your Google My Business account to set up a radius around your business location as an advertising strategy to increase foot traffic. For example, if your flower shop is in Philadelphia, you can add a radius around your store—so you don’t show up in Portland! 

Location targeting simply lets you know where your customers are, and proximity targeting sends advertisements and promotions to people near your location.

Audience Targeting 

Audience targeting narrows down the search of people who have visited a similar category or industry as your business or a nearby location to your brick and mortar storefront within a certain time frame. Using this form of geotargeting gathers data from different demographics and audiences.

Weather Targeting

It can be common to assume that weather doesn’t apply to geotargeting, but it can! Geotargeting can send advertisements and promotions that match the audience at large, the general location, and weather conditions. You wouldn’t buy a parka if you lived in Florida, right? No need to show an ad for winter clothes to customers who live in the heat year round! 

So, Why Do We Use Geotargeting in Marketing? 

Geotargeting can result in better optimization for your business. The most important benefit is becoming locally relevant while competing against other businesses or organizations that are similar to yours or near your storefront. Take advantage of the tools geotargeting provides, such as location extensions, potential clients through targeted areas, and call extensions. All of these opportunities make optimization easier to obtain! Finally, with geotargeting, you’ll be able to deliver the right message to the right people at the right time. 

This Is a Big Decision; Uptick Can Help! 

Do you want to launch a geotargeting marketing strategy, but you’re not sure how to do it the right way? Don’t fret! We can help you. Feel free to contact us with any questions—no matter how big or small!

Category Digital Marketing

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