Updated September 1, 2026
You might be wondering how to get that blue check mark for your business on Facebook and Instagram… and if it’s even worth it. Here’s what you need to know about what the verification mark means, how it works, and what being Meta Verified does for your business.
What Does a Blue Check Mark on Facebook and Instagram Mean for a Business?
If you have spent any time scrolling on Instagram or Facebook, you’ve probably seen a blue check mark next to someone’s name on their profile. That blue check mark is a verification badge.
That badge means that Meta (the parent company of Facebook and Instagram) has verified that the person or business running the profile is who they say they are. Identity verification is obviously a pretty big deal (especially now); there are always impersonators and scammers trying to get the best of us.
Having that check mark on your business profile builds trust with anyone who comes across it, and lets them know not to trust accounts pretending to be you that don’t have the verification badge. That is immensely valuable when your brand uses social platforms for marketing, retail through integrated shops, answering customer questions, and posting updates about events, deals, or promotions.
How Do I Get That Verification Badge?
Getting verified on Facebook or Instagram used to be a bit more complicated than it is now. You would have to fill out separate forms for each platform, and there wasn’t much difference in the benefits among public figures, personal accounts, and businesses. Also, your notoriety, authentic representation, and risk of impersonation mattered a lot more than they do now.
The good news for you is that Meta now allows eligible businesses to verify their Facebook pages and Instagram professional accounts through a more convenient means called Meta Verified.
So, What Is Meta Verified?
Meta Verified is a paid subscription service that businesses can apply for to get the blue check mark on Facebook and Instagram. The service includes additional benefits, such as protection against impersonators, account support, and tools to help people discover a business.
However, even with a Meta Verified subscription, there’s no automatic guarantee for a blue check badge. Meta still requires your business and linked accounts to meet its eligibility requirements and complete the verification process.
What Are Meta Verified’s Eligibility Requirements?
The eligibility requirements for Meta Verified include having an established Business Account/professional account (on Instagram) or Business Page (on Facebook), turning on multi-factor authentication (MFA), and having an established account with enough activity to meet Meta’s minimum requirements (these can be somewhat ambiguous; Meta does not specify an exact number of posts, account age, engagement, or interactions with other accounts to define “enough” activity).
Meta also needs to confirm your business is legitimate and that you are authorized to represent it. Depending on your account, this may involve validating your business information and confirming your connection through a business phone number, email address, or website domain.
Once you’ve completed these steps, Meta can review your business for verification. The bright side is that it puts enough hurdles to go through that it’s much more difficult to be impersonated or hacked.
Do You Have to Get Separate Meta Verified Subscriptions for Your Facebook and Instagram?
According to Meta, “Businesses can choose whether they’d like to subscribe to one subscription on a single app, or a bundled subscription across Instagram and Facebook.”
If your business only needs to verify its Facebook Page but not its Instagram professional account or vice versa, you can elect to subscribe to that platform alone. However, if both platforms are important to your marketing, you can choose the bundled option. Check Meta’s current subscription options before signing up, since plans, pricing, and limited-time bundling deals can vary.
Is Meta Verification Worth It for Your Business?
The verification process can seem like a lot (it is), and for good reason. Meta wants to ensure that you and your business are authentic and eligible for verification.
If you’re looking for better brand credibility and a stronger social media presence, verification is the natural starting point for your business. Do you need someone to help manage your social media marketing? Let’s chat.
