Serving Birmingham Businesses Since 2014
Don’t Pay for Marketing That Doesn’t Work
Your marketing has to help make your business money. If it isn’t, then it’s not helping to make you profitable, and it’s not working to grow your business. Uptick Marketing can help deliver marketing that brings you more customers.
With our deep understanding of Birmingham’s market and consumer behaviors, we’re a trusted partner ready to help you exceed your business growth goals with better leads, more sales, higher ROI, and a stronger bottom line.
We know Birmingham business owners like yourself are always looking for ways to gain visibility and win online through increased brand awareness, lead conversion, customer acquisition, website traffic, and e-commerce purchases. We’ve spent years studying Google, Facebook, and their algorithms. We’ve created hundreds (if not thousands) of custom search engine optimization and advertising strategies that get results for businesses like yours. Contact us today for custom digital marketing strategies to help reach your customers and get real results that boost your bottom line.
Get StartedOur Birmingham Digital Marketing Services
Generate Qualified Leads By Getting in Front of Your Customers
As a Birmingham-based digital marketing agency, we offer personalized digital marketing strategies that translate to real results, including driving traffic to your website, generating qualified leads, and increasing the chance your site gets found online. Our services include digital advertising, search engine optimization, content marketing, and social media marketing.
Digital Advertising
Digital advertising is the most effective way to find, sell, and convert potential customers. At Uptick, we use retargeting, geotargeting, Google Ads (PPC), behavioral advertising, and social media ads to ensure your intended customers discover your business online.
You don’t want to spend money on marketing efforts with no proven results when you’re trying to:
- increase website traffic
- show ads to frequent website visitors
- find new leads that convert to sales
- show up in your customers’ social media feeds
- or advertise to people at a specific location or a certain event
At Uptick, we will work with you to design a custom online marketing strategy based on your business’s needs.
Search Engine Optimization
When your customers are searching for you but can’t find you, you need a marketing agency that knows how to create effective SEO strategies that get results, like improving your ranking on search engine results pages (SERPs).
SEO marketing isn’t just about getting found online: It’s also about finding and attracting searches and converting users into the loyal, paying customers your business needs. That’s why we offer comprehensive SEO services customized to the diverse needs of Birmingham businesses, which include:
These efforts go a long way to getting your organization or business found on Google, getting website traffic, and converting that traffic into customers.
Local SEO
Local search engine optimization (SEO) helps your business in two key ways:
- Improving your ranking in search engine results
- Controlling how your business appears online
Local SEO is all about making your business visible to people searching for services or products in your specific geographic area. Imagine you’re a coffee shop in Birmingham, AL, and someone nearby is searching for “best coffee near me”—local SEO ensures your business pops up in those search results. It involves optimizing your online presence, from your Google Business Profile to local citations and reviews. But it’s not just about getting found; it’s about standing out. Local SEO helps your business attract more nearby customers by emphasizing your unique offerings, ensuring your business is top-of-mind—and top-of-search—when people are ready to buy. At Uptick Marketing, we can help you become a local favorite, not just another name in the search results.
Content Marketing
Content marketing is an important part of any compelling digital strategy. It’s about more than creating content just for the sake of it. It’s about developing engaging, purposeful, helpful content that speaks to your customers and the search engines that help customers find you. Our content marketing services cover a range of mediums to ensure your message is heard loud and clear:
- Compelling website copy
- Captivating email campaigns
- Informative blog posts
- Engaging social media posts
- And more
The secret to content marketing is having a rhyme and reason for what you’re producing. That’s why our Birmingham SEO and digital marketing company optimizes our content strategies. Our SEO team performs in-depth keyword research, carefully optimizes content for search engines, and publishes content to help you stay on top of the competition.
Customized Strategies for Businesses
Our Birmingham SEO and digital marketing services are designed to position your brand before your competitors, promote you in search engine results, help you stand out on social media platforms, and improve your visibility and rankings.
Local SEO
Our local SEO expertise ensures your business stands out in local searches, connecting you with customers in your backyard and beyond.
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Technical SEO
Our technical SEO audits and optimizations ensure your website looks good and performs optimally, earning the trust of users and search engines.
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Content Strategy
Content strategy tells your brand's story so it captivates and engages. This helps you succeed online and win brownie points with search engines.
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On-Going SEO
With an all-encompassing SEO strategy, we set your business up for success to achieve optimization goals that lead to conversions.
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Google Ads
Pay-per-click advertising places your business ads at the top of search results, preventing competitors from stealing your business.
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Behavioral Advertising
Behavioral ads enable you to pursue customers based on their interests and behaviors, improving conversion rates and maximizing your budget’s effectiveness.
Learn MoreA Birmingham-Based Marketing Agency
At Uptick, we’re not just a marketing agency: We’re a Birmingham marketing agency with digital expertise. That means we’re all about growing your business and increasing your revenue in the Magic City and beyond. Whether downtown, Over the Mountain, or in the suburbs of the metro area, we’ve supported business growth across Birmingham.
When partnering with Uptick, you get marketers who know, live in, and love Birmingham, Alabama. We often frequent local hotspots for lunch, like Back Forty, Bettola, or Moe’s BBQ. We’ll get coffee at Red Cat in Pepper Place. We’ll get drinks after work at Hop City, Cahaba Brewing Co., and TrimTab. On the weekends, we’ll hike the trails of Ruffner and Red Mountain. Most of our team lives in the Greater Birmingham area, from Warrior to Calera. No matter where we are in the Magic City, we’re always ready to sit down with you, strategize, and help your business succeed.
Our local marketing services will take your business from just another fish in the sea to ensuring it becomes a key part of the Steel City. But don’t just take our word for it—our list of previous and current local partners speaks for itself!
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Success Stories from Our Clients
Results speak louder than promises. Hear what our Birmingham clients have to say about their experience with Uptick Marketing!
We Can Help Your Business
Contact our Birmingham digital marketing and SEO company so you, too, can be found online!
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Frequently Asked Questions
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What makes Uptick Marketing unique in Birmingham’s online services?
What sets us apart not only comes from our cutting-edge strategies and eye-catching designs but also from our decades of experience, commitment to transparency, honesty, and dedicated approach to consulting. We believe in open communication and ensuring our clients know exactly where their money is going and what they can expect in return. By providing detailed analytics and reporting, we ensure our customers can see the actual results of their investments. Our Marketing Consultants hold your interests at heart and work to see your business succeed. We’re also not afraid to pivot. If a strategy isn’t working, it’s a sprint back to the drawing board to recalibrate and find new paths to success.
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How do you measure the success of your digital marketing campaigns?
Let's discuss your goals!
We begin by understanding our client’s specific goals and then measure the success of our digital marketing campaigns against these objectives, ensuring that our efforts align with the results our clients are seeking. By monitoring KPIs such as website traffic, leads generated, sales conversions, and more, we can ensure the goals we set for our clients at the beginning of each project are achieved or exceeded.
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Can digital marketing help my business compete?
Yes! One of the biggest advantages of internet marketing is the ability to reach a wide target audience. For instance, with pay-per-click (PPC) or Google Ads, you can determine how much you want to spend, and you’re only charged when someone clicks on your ad. Targeted reach lets you weed out people less likely to be interested in your product, and data-driven insights enable real-time tracking and performance analysis. There are many strategies we can pursue to help give you a competitive edge.
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How often should I update my website’s content for SEO?
A search engine like Google isn’t as concerned with quantity as it is with quality when it comes to ranking websites. But don’t get us wrong. As mentioned earlier, you should have a strategy, and optimal SEO requires you to optimize your website content continually. You can’t just set it and forget it. Here’s what you should focus on with your website content:
• user intent
• helpfulness
• answering search queries
• trustworthiness
• originality
• relevancy
• well-produced and mobile-friendlyStick to a regular schedule and publish content that meets the above criteria to maintain or gain your status as a trusted source for relevant information in your industry. Avoid posting for the sake of it, as this can increase your bounce rate and lead to your website being penalized by Google.
Need help keeping your content fresh and effective? Get in touch to talk about our SEO service!
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How long does it take to see results from an SEO campaign?
The answer to this isn’t as straightforward as most people want: SEO results take time and depend on a combination of factors. These factors include your industry, competitors, website, and resources. You should also consider where you’re starting and where you want to end up.
For some businesses, it might take a year. For others, it might only take a few months. Here’s something to note: If an internet marketing company or SEO agency promises you overnight or instant success in SEO, run in the other direction (it’s definitely not legit).
Grow Your Birmingham Business with Uptick Marketing