As a Marketing Consultant at Upick, Jarrod Nieves helps guide our clients to understand their marketing as a whole, from strategy and performance to analytics and industry trends. Jarrod helps keep his clients’ efforts focused on what is effective, timely, and aligned with their specific goals.
A great communicator, dependable teammate, and problem-solver, Jarrod has always been focused and determined, even as a child. He grew up in Birmingham, and competitive soccer was his first aspiration; he spent thousands of hours training year-round in the hopes of going pro. However, a back injury in high school forced him to quit soccer and rethink his path. He channeled this same passion and energy into something new: marketing.
Prior to college, Jarrod threw himself into the music industry, working with artists, venues, and production companies on social media, event promotion, and event marketing. What intrigued Jarrod then still drives him now: Marketing requires creativity, analytical thinking, adaptability, and people skills, constantly pushing him to become more well-rounded. That interest stayed with him through his studies at the University of North Alabama, where he minored in marketing, and into his first agency role in Atlanta. After gaining valuable agency experience there, he joined Uptick as an Account Manager and now serves as a Marketing Consultant.
Some of Jarrod’s proudest moments at Uptick have come from partnering with businesses that started with a single small location and a dream, then expanded into multiple locations or teams. He is especially skilled at helping businesses work through obstacles in strategic marketing and planning, applying best practices in ways that fit each company’s unique needs instead of forcing every business into the same playbook. Clients can look to him for expertise in paid advertising, brand messaging, and conversion optimization. Over the course of his marketing career, Jarrod has earned credentials from Google, Meta, LinkedIn, and Canva, including certifications across multiple Google Ads disciplines.
Jarrod still loves and is extremely passionate about music, but his playlist can be a bit unpredictable—jumping from deathcore metal to R&B. When he’s not working, Jarrod is a self-proclaimed nerd who enjoys playing video games and working on his custom-built computer. Outside the office, you’ll likely find him trying one of the best new restaurants in town.