Growing up, Laine imagined a future in music or psychology. Fascinated by how the brain works—and fueled by a love for performance—she even fronted a rock band for a time.
Although her music career was short-lived, Laine never lost her creative spirit. She developed a passion for photography and social media, which she leveraged into a personal brand and small business. That hands-on experience with branding and digital tools became a springboard into broader marketing strategy—and eventually, a passion for innovation and technology.
As a young adult, Laine still held onto her love for psychology and attended Birmingham-Southern College (BSC) to study it. Her psychology background gives her a unique perspective on how others perceive and process information. This approach allows her to help clients with their marketing strategies, especially when it comes to brand messaging.
After BSC, Laine held roles as a Marketing Director and Operations Consultant, sharpening both her strategic and operational expertise. Today, we’re fortunate to have her on the Uptick team.
As a Marketing Consultant & Innovation Strategist at Uptick, Laine not only communicates with clients, oversees projects, and partners closely with Account Managers—she also plays a key role in exploring and implementing emerging technologies. Since joining Uptick, Laine has demonstrated an impressive grasp of big-picture marketing strategy, a sharp eye for problem-solving, and a relentless drive to deliver ROI-driven solutions. Most recently, her work with AI tools and prompt development has positioned her as a leader in marketing innovation, helping clients—and Uptick—stay ahead of the curve.
Outside the office, Laine is probably spending time with her high school sweetheart-turned-husband, Tucker, and their young daughter, Rowan. Laine also has two rescue dogs: Massey and Chessie.