We knew we liked Luke as soon as we met him, and it wasn’t just because of his ability to quote The Office as well as the rest of us. He’s one of the warmest people you’ll ever meet, and as quick as he is with a joke, he’s even quicker with a kind word.
Luke earned his Bachelor’s in Psychology and English (concentration: Professional Writing) from the University of Alabama at Birmingham (UAB). He went on to complete his Master’s in Technical and Professional Communication from Auburn University. Luke interned at a Birmingham newspaper during college, which solidified his career goal of writing professionally. He leveraged this passion for written communication into a fulfilling marketing career that has spanned nearly a decade.
With roots in advertising and a growing background in marketing, Luke has expertise in content marketing, technical editing, technical and professional communication, copywriting, email marketing, SEO, and Local SEO. He has written for clients across many industries, including industrial manufacturing, material handling, healthcare, pest control, banking, nonprofits, and even ministries.
As Uptick’s Director of SEO & Content Strategy, Luke leads our SEO, Local SEO, design, and content marketing teams. He helps guide SEO strategy, coordinates content production, edits and refines messaging, and develops communication strategy (and even writes) for our industrial and technical clients.
When he's not immersed in words at the office, Luke is probably still writing or reading. He loves to write short stories, and reads all the news articles he can get his hands on—that is, if his cats will let him.
