DOES EMAIL MARKETING WORK?
Email marketing continues to be the online marketing tactic with the highest return-on-investment (ROI), a staggering 3,800%! Not only do people prefer to obtain promotional offers via email, but most businesses are using some type of email campaign as part of their overall marketing strategy.
TYPES OF CONTENT FOR EMAILS
One of the best things about email marketing is the ability to put your content directly into the inbox of your customers and prospects.
Below is a brief list of the types of emails that tend to provide the highest ROI:
- E-commerce (order status, shopping cart abandonment, etc.)
- Birthdays / Holidays / Anniversaries
- Newsletters (repurposing blogs / upcoming events)
- News / Updates
- Lead Nurturing
Due to its incredible success, email campaigns should definitely be included in your overall business marketing strategy to help better turn prospects into paying customers.